A year since it’s launch Basil Content Media led by National aaward-winningproducer, Vivek Kajaria has already carved a niche for itself as India’s premier festival strategies and sales representation firm. Similarly, 1H Media Consultants founded and led by noted PR consultant Hema Upadhyay has carved a niche for itself handling an array of film industry clients and films.

Both the firms have joined hands to create a new PR outfit called “1H Basil”, aimed at facilitating film and individual media relations and strategies.

Speaking about this new diversification Hema Upadhyay said “We are happy to join hands with Basil Content on forming 1H Basil. The aim will definitely be to push boundaries and we are positive that the collective experience between the teams will result in a fruitful and long relationship.”

“While we have been fortunate to be working on some wonderful films and new film festival initiatives with Basil Content, and will continue to do so, we wanted to be able to diversify to offer PR services to our clients. We wanted to move beyond the regular pattern and we are happy to have found the right partner in Hema and 1H team.” Added Sanjay Ram, who will be seen leading this new venture along with Upadhyay.

This new venture will focus on Film PR, Crisis management, Film and Individual media strategies and PR consultancy.

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