ROTTEN TOMATOES REVAMPS CRITICS CRITERIA FOR ITS TOMATOMETER RATING WITH A FOCUS ON INCREASING INCLUSION AMONG CRITICS AND NEW MEDIA PLATFORMS

Movies

Rotten Tomatoes, entertainment fans’ go-to resource for movie and TV show recommendations, has debuted revamped critics criteria for its popular Tomatometer rating system. A world-renowned entertainment review aggregator, the Tomatometer reflects the collective opinion of thousands of Tomatometer-approved critics. Each Tomatometer score represents the percentage of positive reviews for a given film or television show.

Rotten Tomatoes’ revamped criteria have an increased focus on the critic’s individual qualifications and body of work, rather than basing Tomatometer approval primarily on their publication or employer. This strategy will allow for a wider and more diverse pool of critics’ perspectives to be included in the Tomatometer.

In addition, the criteria have expanded beyond the written review to include newer media platforms. Now individuals and outlets that produce reviews for podcasts and digital video series with a strong social media presence and audience engagement will be considered for the Tomatometer. Most recently, over 200 new Tomatometer-approved critics have been added with many more to come.

The criteria can be found on the Rotten Tomatoes site, along with an application to become a Tomatometer-approved critic.

“Over the past few years, our team has added hundreds of new voices to the Tomatometer on top of the thousands we currently have, with the goal of creating a critics pool that closely reflects the global entertainment audience,” said Jenny Jediny, Rotten Tomatoes critics relations manager. “We took another key step today by revamping our critics criteria that both shifts our focus to approving critics individually rather than through publications, and introduces updated guidelines for newer media platforms to be a part of the Tomatometer.”

To help critics gain access to key film festivals, Rotten Tomatoes has established a $100,000 grant program. Over the next year, Rotten Tomatoes will provide grants to non-profit organizations that help critics with costly expenses associated with festival attendance. The first grant of $25,000 will go to the Toronto International Film Festival’s Media Inclusion Initiative, which will help the organization bring almost 200 new journalists serving underrepresented groups to the Festival, running September 6-16, 2018.

“Rotten Tomatoes plays an important role in connecting fans with trusted information and recommendations on what to watch in theaters and at home,” said Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company. “Advancing inclusion in criticism continues to be a priority for Rotten Tomatoes and we plan to expand our work with media outlets that hire critics, film festivals and other groups, so as an industry we can better serve consumers.”

In an effort to help foster the next generation of film critics and entertainment journalists, the USC Annenberg School for Communication and Journalism and Rotten Tomatoes announced earlier this month the second recipient of the Rotten Tomatoes Fellowship in Digital Innovation and Entertainment Criticism, for academic year 2018-19. Graduate student Sophie-Marie Prime, who recently received an undergraduate degree in film and media studies at University of California, Berkley received this year’s fellowship.

Established in 2017, the multi-year graduate fellowship combines academic coursework from USC Annenberg and USC’s six art schools with on-site experience working at Rotten Tomatoes. Students gain tuition support and professional experience working with Rotten Tomatoes’ editorial staff and leaders, across its online, mobile and social platforms.

Today marks the first phase of Rotten Tomatoes’ new enhancements to its Tomatometer rating system, designed to better serve audiences around the world with their entertainment viewing decisions. New critics will be spotlighted on the Tomatometer Critics home page, so that entertainment fans can discover new voices in criticism from a variety of backgrounds and platforms. Rotten Tomatoes plans to introduce more new product features over the next year to deliver even more value to fans.

No Kid Hungry And America’s Restaurants Unite To End Childhood Hunger In The U.S.

Society

This back-to-school season, millions of students in the United States will hit the books lacking an essential school supply – healthy food. No Kid Hungry, a national campaign to end childhood hunger in America, is coming together with more than 15,000 restaurants and their guests to help the 1 in 6 children in America living with hunger.

Every September, restaurants across the country unite to end childhood hunger in America through Dine Out for No Kid Hungry, a guest-supported fundraising initiative. When guests dine out at a No Kid Hungry partner restaurant, from popular chains to local mom-and-pops, they can donate in exchange for valuable rewards. Every $1 donated provides a child with up to 10 meals.

To help raise awareness about childhood hunger and to highlight where to dine out this September, No Kid Hungry is launching its Hunger Can’t Wait tour, which will travel to 5 cities across the country, hosting special events at partner restaurants from August 28 to September 17. The tour will kick off in Los Angeles with stops in San Diego, Denver, Dallas and Atlanta. These events will engage the public in a conversation about the urgency to end childhood hunger in America and celebrate restaurant employees’ commitment to the cause. Mobile billboards will be deployed in each market to spread the message and recognize employees and guests who support of the campaign.

“Nobody understands that hunger can’t wait better than the restaurant industry,” says Russ Bendel, CEO of Habit Burger Grill, and a longtime Dine Out for No Kid Hungry partner. “We’re excited to continue our support of No Kid Hungry’s work, and look forward to giving our guests a simple way to be part of the solution.”

Childhood hunger isn’t isolated to inner cities and rural communities. It affects kids and families in every city, town and suburb across America. When kids don’t get enough to eat, they are more likely to struggle in school and get sick more often.

“Hungry kids can’t learn, and kids who can’t learn can’t reach their best and brightest potential. Yet three out of four teachers regularly see kids come to school hungry,” says Diana Hovey, Senior Vice President at Share Our Strength, the organization behind No Kid Hungry. “Now is the time to act, and we’re honored to once again have the support of restaurants, their team members and their diners in this work to end childhood hunger in America.”

More information about where to dine out and No Kid Hungry’s Hunger Can’t Wait tour and can be found at NoKidHungry.org/DineOut. The public can join the conversation on social using #HungerCantWait.

Dine Out for No Kid Hungry national sponsors include Citi, Ecolab, Food Network, National Restaurant Association and Open Table.

Content discovery platform Dable establishes branch office in Indonesia

Books and Publishing, Telecom & Internet

The content discovery platform Dable is picking up the pace in its entry into the Indonesian market by forging partnerships with major Indonesian media corporations.

Dable, a member company of the K-ICT Born2Global Centre, signed service partnerships with half of Indonesia’s top 20 media corporations (Tempo, Republika, Kontan, JPNN, etc.), securing local inventory. Dable stated that it is currently attracting local Indonesian and global advertisers also seeking to enter the Indonesian market.

Based in South Korea, Dable utilizes real-time big data processing and personalization technologies to provide two major services: “Dable Content Recommendation” and “Dable Native Ad,” which recommends individually-tailored content and advertisements (e.g. “Content You May Like”).

Dable Content Recommendation provides visitors to the websites of media companies with individually-tailored news and other content. The service aims to increase content usage as well as traffic flow. Through analysis of the consumed website content, Dable Native Ad ascertains user interests and shows them related advertisements. Dable’s high advertisement performance is the result of decreased animosity towards ads that are in formats similar to regular content.

Since its founding in 2015, Dable has grown rapidly through partnerships with major Korean media corporations. It enjoys an 80-percent market share in Korea, but with its outstanding personalization technology and high performance, Dable is currently expanding into the greater Asian market. The company’s entry into Indonesia was spearheaded by its Global Business Manager Amalia Rasyida (a seasoned digital marketing expert), and the recruitment of personnel with extensive experience.

Rasyida expressed her expectations for the company by stating, “Right now, Programmatic advertisements, which provide digital ads and tools, are in the spotlight. But the native ad platform applied with Dable’s personalization technology is in its infancy. Dable is now sophisticated enough to defeat top global companies in the technological competition arena. Dable is using its technology to expand its Indonesian partnered inventory at the astonishing speed of over 50 percent growth each month. Dable seeks to serve as a leading content discovery platform in Indonesia.”

On September 12, Dable will host media and digital marketing representatives at the Indonesia Native Ad Conference (INAC) at Plaza Kuningan’s COCOWORK.

TiE Mumbai Assists Startups to Explore and Expand into New Geographies: Belgium and Bahrain

Business

Over the years, TiE Mumbai had played a significant role in promoting, mentoring, helping and funding startups in the Greater Mumbai Region. TiE Mumbai represents over 2500 startups in this region. It has successfully connected and mentored over 2000 entrepreneurs and startups over the last few years and over 1000 startups have been successfully connected to investors.

As a part of its ongoing endeavor to assist startups with new opportunities and help foray into different geographies, TiE Mumbai has partnered with Flanders, Belgium and Bahrain and organized separate knowledge sessions to facilitate interested startups in making an informed decision to expand into Europe and Middle East.

“As a part of our global connect program, TiE Mumbai has partnered with Flanders Investment and Trade, Mumbai office – the official agency of the Government of Flanders, Belgium and Bahrain Economic Development Board to create an access to knowledge, markets, funds and talent in those regions. These partnerships present excellent growth opportunities for Mumbai Startups,” said Atul Nishar, President, TiE Mumbai.

Flanders, Belgium

Flanders, Belgium is the Hotlink to Europe, home to NATO, the EU headquarters and other major public and private international decision-making centers. Delegates from Fiscal Department for Foreign Investments, Marc De MIL – International Tax Expert, Federal Public Service Finance – BelgiumRalph MOREAU – Science & Technology Officer, Flanders Investment & Trade. Embassy of BelgiumSingapore and Jurgen MAERSCHAND, Trade & Investment Commissioner, Flanders Investment & Trade, Mumbai interacted with startups to give them a better understanding of Flanders, Belgium’s innovative and knowledge-driven economy that presents attractive prospects for Indian startups to set up their business there. They also discussed how Belgium hosts a robust ecosystem supporting startups not only with the Incubators, Accelerators, Research Centers, and Technology Clusters, but also gives organization access to markets, funds, and talent.

“Flanders is a pole of attraction for foreign companies: thanks to its central location in Europe, our strongly developed infrastructure, our innovative clusters and numerous other strengths. We adopt a tailored approach towards potential investors and inform them of the opportunities for their company in Flanders. Innovative clusters are of key importance to Flanders as a knowledge region. We help these clusters in their internationalization process and try to attract foreign investors capable of strengthening the cluster to grow into a major international player,” said Jurgen Maerschand, Trade & Investment Commissioner – Flanders Investment & Trade, Mumbai.

Bahrain

Bahrain is a fast-growing hub and test-bed market for India startups looking to leverage the Kingdom’s pro-business environment and access to opportunities across the GCC. It was recently mentioned in Startup Genome’s 2018 Report as high potential ecosystem for fintech, cloud computing and gaming innovation. Delegates from the Economic Development Board of Bahrain (EDB), Dr. Simon Galpin – Managing Director and Dharmi Magdani – Country Director India  shared insights on the opportunities for Indian technology startups in Bahrain, particularly fintech startups, leveraging Bahrain’s status as regional financial centre with a world-class ITC infrastructure. Bahrain’s startup ecosystem benefits from a pro-business regulatory environment, low tax and operating costs, and a central, connected location with ease of access to India, the GCC and Europe.

Simon Galpin, Managing Director, Economic Development Board of Bahrain(EDB), commented, “We are pleased to collaborate with TiE once again on an engaging and informative event that will help bring the startup ecosystems in India and Bahrain even closer together. Bahrain and India have deeply embedded commercial, trade and cultural ties, which date back centuries, and today this relationship goes from strength to strength. At EDB, we work with many Indian-founded startups who are successfully testing and scaling up from their bases in Bahrain and we look forward to seeing even more collaboration between startups in India and Bahrain in the future.”

Cancer Is Tough, But The Leukemia & Lymphoma Society (LLS) Is Tougher

Health

-LLS is leading the way to cancer cures, during Blood Cancer Awareness Month and beyond

 

Contributing to nearly every advance in blood cancer research and treatment in decades, The Leukemia & Lymphoma Society (LLS) has invested more than $1.2 billion in cancer research, with groundbreaking results in immunotherapy, genomics and personalized medicine that are improving and saving lives of patients. These revolutionary new treatments are powering LLS’s efforts to attack cancer from every angle.

Blood Cancer Awareness Month – every September – provides the opportunity for LLS, the world’s largest nonprofit dedicated to fighting blood cancer, to educate and engage the public about the blood cancers – leukemia, lymphoma and myeloma – which are the third leading cause of cancer deaths among Americans. LLS is at the forefront of the fight to cure cancer, dedicated to finding cures for the nearly 1.3 million people in the U.S. who are living with, or are in remission from, leukemia, lymphoma or myeloma and other blood cancers.

“Cancer is not a one-size-fits-all disease. We prioritize research based on unmet medical needs, and are ushering in a new era of cancer therapy that centers on giving the right treatment to the right patient at the right time,” said Louis J. DeGennaro, Ph.D., LLS president and CEO. “Further, we are seeing our vision for and approaches to treating the blood cancers now helping patients with other cancers, which is why we are proud to say that beating cancer is in our blood.”

Leukemia, Lymphoma and Myeloma – Latest Treatment Advancements

2017 was one of the most historic years on record for therapy approvals for blood cancers. In all, the U.S. Food and Drug Administration (FDA) approved 18 therapies to treat patients with blood cancers, and LLS supported 15 of them. To date, we have seen 10 FDA approvals for blood cancer therapies in 2018, and LLS has supported eight of these at some point in their development.

Leukemia. In 2017, the FDA approved a revolutionary treatment called CAR (chimeric antigen receptor) T-cell immunotherapy, a game-changing approach that involves genetically reprogramming a patient’s own immune cells to find and attack cancer cells. LLS supported the research leading to this discovery for more than two decades. The therapy, tisagenlecleucel (Kymriah®), was approved for children and young adults with acute lymphoblastic leukemia (ALL) who have relapsed more than once, marking significant progress for patients up to age 25 who have otherwise run out of treatment options.

After 40 years of little change in standard of care for patients with another deadly blood cancer, acute myeloid leukemia (AML), novel targeted therapies have been emerging at a rapid pace over the past year. Four therapies for AML, all supported with LLS investment, achieved FDA approval in 2017. Researchers are now able to home in on specific genetic drivers of the disease – opening to the door to a more personalized approach to treatment. In 2018 alone, the FDA approved two more new treatments for AML and several more are currently under FDA review.

Lymphoma. In 2017, the FDA approved a second CAR T-cell immunotherapy, axicabtagene ciloleucel (Yescarta®), bringing a new treatment option to adults with several types of relapsed and refractory large B-cell lymphomas. In May 2018, the FDA granted tisagenlecleucel its second approval, also for patients with several types of large B-cell lymphomas.

The FDA also approved another type of immunotherapy for a very rare subset of lymphoma called primary mediastinal large B-cell lymphoma (PMBCL) in June 2018. This immunotherapy, called pembrolizumab (Keytruda®), is known as a checkpoint inhibitor that works by releasing the brakes on the immune system so it can attack cancer cells. Pembrolizumab and another checkpoint inhibitor, nivolumab (Opdivo®), were also both recently approved for Hodgkin lymphoma patients who have relapsed from standard therapy.

Myeloma. Remarkable advances have been achieved over the past decade in treating myeloma. While a cure has not yet been achieved, survival rates have been dramatically extended with the median five-year survival rate improved from 34.6 percent in 2000 to 52.4 percent in 2015, thanks to a multitude of new therapies over the past decade. With so many new agents to work with, the next phase for physicians who treat patients with multiple myeloma is to optimize dosing and combinations.

CAR-T is now being tested in myeloma, targeting a protein on the surface of the cancer cells called BCMA. The data to date are encouraging, showing that the average median survival was extended for about a year with no significant safety risks. More than 95% of the 22 patients in the small early study responded; 50% had a complete response, meaning no cancer cells could be detected. While it’s not yet clear if cures are being achieved, the results are promising.

“Our long-term investment in research has resulted in significant breakthroughs leading to higher survival rates and lives saved, but at LLS, we do so much more,” DeGennaro shared. “To advance our mission we focus on cures and ensuring that patients have access to lifesaving therapies. We provide free information, education and support services for those who have been impacted by blood cancer. We fight for lifesaving policy changes at the state and federal level to ensure access to quality, affordable, coordinated care. We are committed to working tirelessly toward our mission every single day, until we find a cure.”

Cancer is a tough opponent, but at LLS, we are tougher.

While significant progress has been made, there is more work to be done. More than one-third of blood cancer patients still do not survive five years after their diagnosis. By funding the most innovative research, breakthroughs for patients who urgently need them can be achieved faster.

“Help raise awareness of blood cancer this month. Everyone can make an impact,” said DeGennaro. “Learn more about the LLS mission, volunteer and get involved in a fundraising campaign or donate to LLS directly. Join the fight this September, visit www.LLS.org to learn more. Beating cancer is in our blood.”

CPSC’s Pool Safely And The Michael Phelps Foundation Honor A Decade Of Water Safety

Safety, Sports

The Organizations Co-Host Community Event to Teach Children to Swim and Reinforce Water Safety

 

The U.S. Consumer Product Safety Commission’s (CPSC) Pool Safely campaign and the Michael Phelps Foundation today honored the 10th anniversary of the Michael Phelps Foundation and the 10 years since the passage of the Virginia Graeme Baker (VGB) Pool & Spa Safety Act with an event promoting water safety.

At today’s event, CPSC’s Acting Chairman Ann Marie Buerkle and Michael Phelps delivered remarks about each organization’s decade milestone and the continued importance of water safety.

“As a result of the landmark VGB legislation, there have been zero drain entrapment-related deaths involving children in public pools and spas over the past decade,” said Acting Chairman Buerkle. “I’m honored to recognize this achievement, along with the achievements of the Michael Phelps Foundation and all our partners in the water safety community over the past 10 years. By working together, we will combat the public health crisis of fatal child drownings.”

“The progress our Foundation has made over the past decade is remarkable, but far too many children are drowning each year,” said Michael Phelps, President of the Michael Phelps Foundation. “We are proud to come together with Chairman Buerkle, Pool Safely, and other partner organizations to make a difference in the lives of children, helping them to learn how to have fun while being safer in and around the water.”

City of Peoria Mayor Cathy Carlat, along with Melissa Sutton, President of the Drowning Prevention Coalition of Arizona and the National Drowning Prevention Alliance, also gave remarks during the press conference lauding local and national water safety efforts while reinforcing the urgency of the issue.

Following the press conference, the organizations convened a water safety event that included a swimming lesson with children from the City of Peoria and a swim stroke clinic with participants in the Special Olympics of Arizona. Michael Phelps, joined by Cathy Bennett, Program Director for the Michael Phelps Foundation and the instructor who first taught Michael how to swim, and World Champion Swimmer and Michael Phelps Foundation Advisory Council Member Allison Schmitt, led in-water activities that highlighted the elements of the Foundation’s signature IM program.

After the in-water activities, participants joined more than 200 young swimmers from the Boys & Girls Clubs of Metro Phoenix and Colorado River for a community water safety event featuring water safety activity stations. To kick off the community event, Michael Phelps led children in taking the Pool Safely Pledge, which asks children to affirm that they will: ask parents for swimming lessons, never swim alone, and always stay away from drains in pools and hot tubs. In addition to Pool Safely, Michael Phelps Foundation, and the City of Peoria, other water safety organizations at the community event included: CPR Party, Drowning Prevention Coalition of Arizona, JCMF Children’s Charities, National Drowning Prevention Alliance, ZAC Foundation, City of Peoria Fire-Medical Department and Peoria Firefighters Charities.

Drowning remains the leading cause of unintentional death for children ages one to four years old. An average of more than 350 children under the age of 15 die each year in drowning incidents. Parents and caregivers are encouraged to follow Pool Safely’s simple steps, which save lives around swimming pools and spas:

Install a four-sided fence with a self-closing, self-latching gate around all pools and spas.
Designate an adult Water Watcher to supervise children at all times around the water.
Learn how to swim, and teach children how to swim.
Learn how to perform CPR on children and adults.
Teach children to stay away from pool drains, pipes and other openings to avoid entrapments.
Ensure every pool or spa has drain covers that comply with federal safety standards.
To learn more about Pool Safely, or to Take the Pool Safely Pledge, please visit: www.poolsafely.gov

Vigo Video Launches #VigoLetsHelpKerala Campaign to Reinstate the Beauty of Gods Own Country

World

Vigo Video, the app that encourages all forms of creativity, fun and talent, has initiated an official movement #VigoLetsHelpKerala to lend support to Kerala. The initiative is an appeal to the whole Vigo community and society to pray for Kerala and act for the people.

Vigo Video has officially announced a promised donation of INR 1 Million to the affected people through the Chief Minister’s Distress Relief Fund and created a short video on the initiative asking audiences to act upon. The initiative is active from 19thAugust to 25th August 2018.

The initiative aims to mobilise the people of Vigo Video India, to take active part and contribute to the society, which has been severely affected due to unusually high rains and floods.

To call for every effort from the whole community and society, Vigo Video India, has taken up further cause to make a bigger difference like — for every share of the post created by Vigo Video under this movement, Vigo Video will donate extra Rs 1. For every post made on Vigo Video under the movement, Vigo Video will donate extra Rs 5adding on to the funds. Since August 19th, over 30K videos have been created under this campaign, and the number is still growing. This little contribution from us may help our country men in this difficult time.

Sharing about the initiative, Jasmine Guo, the Operation Manager of Vigo Video India shares, “A natural calamity can really ruin a lot and we feel deeply sad about the current state of Kerala. We want to help them in every way we can. We appeal to everyone, to join hands and help us in contributing the best we can, to bring back the beauty of the back-waters.”

Kerala is facing its worst flood in 100 years. 324 lives lost and 200,000 people are in relief camp. Kerala has to rebuild itself after this worst floods. So, do your bit and let’s help Kerala. Every person’s contribution is going to be valuable.

LIONSGATE TELEVISION GROUP INKS OVERALL DEAL WITH ACADEMY® AND EMMY AWARD® WINNER COMMON AND HIS FREEDOM ROAD PRODUCTIONS

Movies

Global content leader Lionsgate (NYSE: LGF.A, LGF.B) has signed an overall television deal with Oscar® and Emmy® winner Common and his Freedom Road Productions to develop and produce new television series, it was announced today by Lionsgate Television Group Chairman Kevin Beggs.

The agreement expands Lionsgate’s relationship with Common, who starred in installments of the Company’s John Wick and Now You See Me hit film franchises. Common’s additional film credits include starring roles in Wanted and Selma, for which he earned an Academy Award® for the original song “Glory.” He also received an Emmy® for his music in Ava DuVernay’s Oscar® nominated and Emmy® winning documentary 13th. Common is currently starring in and executive producing the hit television series The Chi on Showtime, and his upcoming film projects include Warner Brothers’ Smallfoot, FOX’s The Hate U Give, Hunter Killer from Lionsgate’s Summit Entertainment label and indie films Three Seconds and All About Nina.

“We’re thrilled to have the talented multi-hyphenate Common join our television team along with his longtime manager and producing partner Derek Dudley, President of Production Shelby Stone, and creative executive Melisa Resch,” said Lionsgate Executive Vice President and Head of Worldwide Scripted Television Chris Selak. “Common’s expertise from working across all different artistic platforms offers a rich and exciting creative vision to our group. We look forward to the bold, premium content Freedom Road Productions will bring to our deep and diverse television slate.”

“I’m proud to expand my relationship with the innovative content creator Lionsgate,” said Common. “The studio offers a collaborative, creative freedom that is unique in the entertainment industry, which makes them a perfect partner for Freedom Road Productions. I’m looking forward to teaming up with Kevin, Chris and the Lionsgate collective on exciting and fresh television programming.”

Common joins Lionsgate Television’s roster of elite creative talent that includes Dear White People’s Justin Simien and Yvette Bowser, Eric and Kim Tannenbaum (Two and a Half Men), Courtney Kemp (Power), Eugenio Derbez and Ben O’Dell (Overboard, Instructions Not Included), Jenny Bicks (Sex and the City) and Dexter’s John Goldwyn, among others.

Common is represented by UTA, Dudley and attorney David Fox.

Brazilian Soccer Giant CR Flamengo Partners With Physimax to Create the ‘Ideal Soccer Player’

Sports, Technology

Brazilian soccer powerhouse CR Flamengo signs an agreement with Israeli Tech company Physimax to utilize their system that provides Objective MSK (musculoskeletal) Snapshots for athletes, to help them improve performance and stay away from injuries.

The partnership with Physimax, first of its kind in South America, is part of the club’s strategic goal to create the ‘ideal’ soccer player using innovative technology in movement pattern analytics. CR Flamengo uses Physimax technology to get MSK insights not only for its first team players, but also for the elite prospects of the club’s academy and track them over time as they become professional.

Physimax which has been successfully used by elite athletes in the NBA, US Military and top NCAA D-1 athletic programs demonstrating an impact in injury rates and expenditure, is now used for the first time in South America.

“We are excited to enter the South American market with CR Flamengo, one of Brazil’slegendary football clubs,” said Physimax CEO Ram Shalev. “We share a vision of empowering athletes to improve performance and stay away from injuries. Physimax technology already with proven impact in pro and collegiate sports, is a major step towards fulfilling that goal.”

Watch Physimax success story at University of Maryland: “We had 0 non-contact knee injuries and 0 non-contact ankle injuries” –

Godrej Process Equipment Acquires Yuba and Ecolaire Brands From SPX Heat Transfer, USA

Business

Godrej Process Equipment, a business unit of Godrej & Boyce Mfg. Co. Ltd., has acquired the Yuba and Ecolaire brands and design technologies from SPX Heat Transfer, a subsidiary of SPX Corporation, USA, a global supplier of highly engineered products and technologies. With this strategic acquisition, Godrej has the capability to provide end-to-end solutions in the Heat Exchanger Auxiliaries space in the Power Sector.

In the past, Godrej had a license to manufacture Yuba design Feedwater Heaters. Feedwater Heaters manufactured by Godrej have been supplied to NPCIL, Tata Power, GSECL, NTPC, Toshiba, among others. With this acquisition, Godrej now owns the brands and the technology and will be manufacturing in India.

This acquisition positions Godrej Process Equipment as a significant player in the Power sector; an independent, global player providing critical equipment to thermal, geothermal, solar and nuclear power plants. Addition of key people from the SPX Heat Transfer design team will also significantly enhance Godrej’s design capabilities in this space.

Emphasizing on the importance of this acquisition, Mr. Jamshyd Godrej, Chairman and Managing Director, Godrej & Boyce stated, “The acquisition of well-known brands and technology from SPX Corporation for our Process Equipment business showcases our commitment to deepen the products that we offer to the power generation sector. We are constantly developing and rationalizing strategic partnerships across our businesses. Through this acquisition, we plan to establish Godrej & Boyce as a prominent player providing top-notch services and cutting-edge technological products in the power generation sector.”

Adding to this, Mr. Allen Antao, Executive Vice President and Business Head, Godrej Process Equipment said, “Godrej’s strong thrust on manufacturing excellence when coupled with the strength of the brands, will enable us to offer our customers, products of significantly enhanced value while at the same time maintain a distinct competitive edge. We have the opportunity to exploit this new potential to expand our presence globally in the Power Sector. We are a leading global supplier of Pressure Vessels for the Oil & Gas Sector and the addition of the Yuba and Ecolaire brands will also cement this position in the Power Sector worldwide.”