Dove certified Cruelty-Free by PETA

Animals and Pets

Dove today confirmed its accreditation by PETA – People for the Ethical Treatment of Animals – as being a Cruelty-Free brand. From early 2019, Dove products will feature the PETA Cruelty-Free logo on their packaging.

Sophie Galvani, VP Dove Global, explained, “For over 30 years we’ve used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting any animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA’s cruelty-free logo to assure our customers that Dove does not, and will not, test on animals.”

Gaining PETA’s cruelty-free accreditation is acknowledgment of Dove’s broader commitment not just to care for women’s and men’s skin and hair but also to care for the planet and everyone on it —including animals.

Galvani continues, “More than ever, people want, and deserve, clarity on what goes on in the making and composition of the products they love. Dove’s PETA accreditation is part of that, as well as being an important step to inspire further action globally on animal testing across the personal care and beauty industry.”

PETA senior vice president Kathy Guillermo commented, “PETA is delighted to certify a globally recognised personal care brand such as Dove as cruelty-free. We know consumers will appreciate Dove’s commitment to permanently ending tests on animals everywhere in the world, and while there is still much to be done to end animal testing, we hope today’s announcement will inspire other beauty brands and companies to follow suit.”

The news comes as Unilever, Dove’s parent company, confirms its support of a global ban on animal testing for cosmetics. David Blanchard, Unilever Chief R&D Officer, commented, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that a global adoption of a similar ban will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.”

Unilever’s ongoing work on alternatives to animal testing, and its commitment to promote their adoption globally, has also been recognised by PETA who will now list Unilever as a ‘company working for regulatory change’, which indicates that Unilever conducts no tests on animals anywhere in the world unless specifically required by law. Dove’s commitment goes above and beyond this.

As part of its commitment to support the implementation of a global ban, Unilever will also partner with Humane Society International (HSI), the global animal protection organisation, to support its #BeCrueltyFree initiative to enact legislative reform in key beauty markets to prohibit animal testing of cosmetics. As part of this ambitious new collaboration, Unilever will help develop the capability to make decisions on product safety using non-animal approaches across companies and regulatory authorities globally, so that animal testing is not required.

“We are very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetic products without any need for animal testing anywhere in the world,” concluded Blanchard.

The Meow-Available ‘Pet Parents, Oversharing’ Podcast Spotlights The Universal Truths Of Pet Parenting

Animals and Pets

Season One of the Series Explores the Comical, Honest and Heartwarming Confessions of Pet Parents Everywhere


Calling all puppy lovers and feline fanatics everywhere – an all-new podcast celebrating the ups, downs and often-sideways experiences of pet parenthood hits the digital airwaves today. The multi-episode podcast series, titled ‘Pet Parents, Oversharing,’ is produced by Freshpet® Inc., the makers of fresh, all-natural, food for pets. Hosts, comedians and best friends Kaity Reagle and Andrea Shapiro (host of “The Passport to Love” podcast) share their personal pet parenting confessions based on real-life, often-hilarious and sometimes-awkward moments with Floof Boi, the rescue Shih Tzu, and frisky feline duo Candy and Phoebe.

The podcast’s steam-of-consciousness banter often leaves the duo laughing in tears over their pet’s adorably ridiculous behavior. Episodes touch on a wide range of topics like puppy pageants, when it’s okay (and not okay) to refer to your four-legged family member as a “fur baby,” and how talented you really think your pet is. Season one will explore celebrity pets, the “cult” of pet parenthood and the weird, wonderful magic of naming a cat or dog; no topic is out of bounds as Reagle and Shapiro commiserate over having seen, heard and smelled it all.

“Pet parenthood is more than just having a dog or cat. It’s really about caring for them and celebrating them as members of the family. ‘Pet Parents, Oversharing’ brings those special everyday moments of being a pet parent to life in a hilarious, relatable way,” said Karina Delaine, Senior Content Marketing Manager at Freshpet. “By sharing these stories with listeners everywhere, Freshpet hopes to tighten bonds not only with humans and their pets, but also between pet parents, who can laugh – and commiserate over – their unique experiences.”

Given that half of Americans consider their dog their child, and 55 percent confess they’d be lost without their pet according to a recent national survey*, it’s only natural for pet parents to want to share their lessons learned and most cherished moments with other like-minded animal lovers.

In fact, close to three in five (58 percent) pet parents have conversations with their four-legged children, and significantly more women (68 percent) than men (41 percent) are likely to do so – a topic explored through ‘Pet Parents, Oversharing’ with original songs and stories of embarrassing one-liners your significant other wishes you never heard them say during passion-filled cuddle sessions.

To download or listen to the first season of ‘Pet Parents, Oversharing,’ visit

* Online survey conducted by Kelton Global to 1,024 American dog owners ages 18 and over, with a margin of error of +/- 3.1 percent.

100 Wild Elephants Will Be Relocated in One of the Largest Relocations in History From the 9th of September Until End of October 2018, From the Sango Wildlife Conservancy to the Rifa Safari Area Within Zimbabwe

Animals and Pets

With the kind permission and great support of the Government of Zimbabwe the relocation will take place in Zimbabwe. Under the direction of the Zimbabwean Parks & Wildlife Management Authority as a partner of Sango Wildlife Conservancy and Hemmersbach Rhino Force 100 wild elephants are being relocated.

Over two decades of nature conservation, the sustainable use of wildlife populations and intensive protection against poachers impressively demonstrates how successful nature conservation works in Zimbabwe on Sango Wildlife Conservancy.

“We simply have far too many elephants on Sango,” says Wilfried Pabst, owner of the 231.66 square mile Sango Wildlife Conservancy. “Thanks to the support of the Government of Zimbabwe and Hemmersbach Rhino Force, we are able to save 100 elephants from culling,” Pabst continues. The giants will be released as a donation into the Rifa Safari Area, more than 700 km away, as part of the “Initiative ReWild” from the Sango Wildlife Conservancy. The entire relocation is funded by Hemmersbach Rhino Force.

The new home of the elephants is the Rifa Safari Area, a 110.94 square mile park located in the Zambezi Valley in northern Zimbabwe operated by Hemmersbach Rhino Force, who’s CEO, Ralph Koczwara, welcomes the action as clear evidence of Zimbabwe’s success in nature conservation. “Hemmersbach Rhino Force is very happy to enable and fund the relocation of the 100 Elephants donated by Mr. Pabst. The relocation is only the first step in the collaboration with the Sango Wildlife Conservancy and Hemmersbach Rhino Force, which is planned to see plains game animals and ultimately rhinos being reintroduced where they once lived. The Save Valley Conservancy, of which Sango is the largest property, has had resounding success in protecting its highly threatened rhino population.

More Details:

Expedition finds evidence of first known whaling wreck in Canada’s High Arctic

Animals and Pets, Earth, World

Two Canadian researchers have found evidence of a Scottish whaling wreck in the High Arctic, thought to be the first discovery of its kind in the world. Michael Moloney and Mathew Ayre, post-doctoral fellows with the University of Calgary’s Arctic Institute of North America, made the find last week. The wreckage is from Nova Zembla, a whaling vessel that sank in a fjord near Baffin Bay in September 1902. The discovery is significant because the British fleet lost over 200 vessels and none have ever been found until now.

“Most Canadians are not aware of the important role that whaling played in opening up the Canadian Arctic,” says Ayre. “These sailors formed strong partnerships with the Inuit to learn how to navigate Arctic waters for close to 300 years.” The knowledge gained from each whaling trip became extremely helpful to subsequent voyages of Britain’s Royal Navy in their quest to explore the planet’s polar regions and discover the Northwest Passage.

“This is a previously unidentified archaeological site, and the first High Arctic whaling ship ever discovered,” says John Geiger, Chief Executive Officer of the Royal Canadian Geographical Society. “It is a remarkable story of historical sleuthing supported by fieldwork and adds considerably to the historical record by shedding new light on that treacherous, once great industry.”

The team that made the discovery relied on drone footage and sonar imaging. Working off One Ocean Expedition’s Akademik Sergey Vavilov ship, they deployed a remote-operated underwater vehicle in a targeted five-square-kilometre search area, which they had narrowed in on through months of research. The pair still needs to further study the sonar imagery to examine some promising shapes, including what appears to be one of the anchors of the ship — straight lines and right angles are indicative of man-made materials. Moloney and Ayer plan on resuming their research next year and will work with local Inuit communities to learn more about the history of Nova Zembla.

“Grassroots underwater archeology on a budget takes time,” says Moloney. “This will be a multi-year project that helps Canadians learn more about our maritime history.”

The Search for Nova Zembla expedition was supported by the Expeditions Program of the Royal Canadian Geographical Society, One Ocean Expeditions, Mountain Equipment Co-op, University of Calgary’s Arctic Institute of North America, Deep Trekker: Underwater Remote Operated Vehicles & Drones, and Lens Lenders.

5 Trends Shaping $26 Billion Pet Food Market in 2018 and Beyond

Animals and Pets, Business

Market research firm Packaged Facts outlines key drivers in dog and cat food products

Looking ahead to 2018 and beyond, the outlook for the pet food market remains promising. The market is benefitting from several key drivers, including the same Millennial- and ecommerce-related factors that are bolstering so many other segments of the U.S. retail economy. In the brand new report Pet Food in the U.S., 13th Edition, market research firm Packaged Facts estimates overall pet food sales increased almost 6% and topped $26 billion in 2017. The market is forecast to continue on a respectable growth trajectory annually through 2022.

Packaged Facts market estimate for the overall pet food market includes dog and cat food, but does not include non-dog/cat food, dog/cat treats and non-food pet supplies—including chews (natural, rawhide, nylon), and supplements.

“Much of the growth in the pet food market can be attributed to the rapid acceleration of online sales, particularly with behemoths and Internet sales of pet products are outpacing and even stealing sales from other channels, notably pet super stores. Not to mention the emergence of Millennials as prominent pet market consumers,” says David Sprinkle, research director for Packaged Facts. “But there are other, perhaps even at times under the radar, developments that are driving pet food growth.”

Here are five other trends Packaged Facts expects will influence the U.S. pet food industry in 2018 and in the years beyond:

  • Home-delivered pet food: Did you think meal kit delivery was just for humans? Several recent endeavors have aimed to deliver dog food to their owners’ front doors. Selling points for these services include customized offerings, fresh food, convenience, and home-made quality. Examples include PetPlate, The Farmer’s Dog, JustFoodForDogs, Ollie and Just Right by Purina. To date, home delivery of pet food (whether customized or non-customized orders) has increased to nearly one-fifth of pet owners.
  • Pet parents seeking foods with preventative benefits: Many Americans are proactive about their health, especially when it comes to what they eat. Pet owners are similarly concerned about preventive health care for their pets. And many think that the foods they buy can make a difference. In the Packaged Facts February/March 2017 National Pet Owner Survey, more dog and cat owners (76% and 71%, respectively) than in previous years of the survey agree with the statement “High-quality dog foods/cat foods are effective for preventive health care.”
  • Micro-targeted and functional pet foods: This trend runs tangential to pet parents seeking preventative foods. Pet food marketers are carving the market into many fine slices, all serving specialized target consumers with specific nutritional needs. These sub-groups include age, breed, size/weight, activity level, indoor vs. active, type of fur, as well as allergies and other chronic health conditions. Echoing trends in human foods, specialized pet foods offer whole food and/or nutraceutical ingredients, such as probiotics, omega fatty acids, glucosamine, fruits, and vegetables. Micro-targeted and functional pet foods will keep growing at an above-average clip during in the near-term, Packaged Facts forecasts.
  • DIY pet food: Pet parents often supplement pet’s meals with additional homemade side dishes, such as grilled meat, home-cooked pumpkin, or other favorite indulgences. Other pet owners pursue a “semi-homemade” approach by enhancing the pet’s meal with various additions, such as mix-ins, toppers, sauces, and even spray-on nutrients. Pet food makers are addressing this behavior by offering products that can be personalized, or used in combination with other products. The raw and dehydrated pet food segment generally involves some preparation and therefore opens the door to further customization by the pet owner.
  • New directions for proteins and other ingredients: Just as pet owners seek proteins for themselves, they also seek them out for their pets. Innovation around protein is considerable as pet food producers launch new products to meet consumer interest in protein, including varieties of single-proteins, proteins as the first ingredient, multiple proteins, and exotic proteins. This trend is linked also to the rising popularity of ancestral formulations that aim to recreate the diet of dogs and cats when they lived in the wild prior to domestication.  The ancestral niche can be viewed as the point of the spear in developing the market for high-quality protein ingredients for pet food. Many companies fully embraced ancestral/wilderness imagery while others have focused on the high protein aspect of the equation without the ancestral/wild animal positioning. The ancestral products have also stoked interest in raw and whole prey pet food, both relating to the wild animal diet.

    Yet pet owners are interested in more than just animal-based proteins. Many believe that vegetables and grains are important for their pets’ diets. According to the Packaged Facts September/October 2017 National Pet Owner Survey, 68% of pet owners say vegetables can be good ingredients, with 48% saying the same about brown rice.

About the Report

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 13th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report also provides a comprehensive market overview covering market size and projections, cross-market trends, market opportunities, recent mergers and acquisitions; channel trends, including e-commerce and home delivery; the Millennial impact; product trends; advertising and promotional initiatives; specialty diet products; and much more.

View additional information about Pet Food in the U.S., 13th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

For more essential insights from Packaged Facts be sure to follow us on Twitter and Google+. For infographics, tables, charts and other visuals, follow Packaged Facts on Pinterest.

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Birdnip Introduces World’s First Nootropic for Dogs to Make Furry Friends Even Smarter

Animals and Pets

The Debut of Nootrodog Pioneers Biohacking for Dogs

Biohacking is for the dogs! Birdnip, a manufacturer of dog supplements and vitamins, has announced the launch of Nootrodog, the world’s first nootropic for dogs.

Dogs have always been humankind’s smartest companion. From their earliest roles as guards, protectors and hunting partners, to the loyal companions they remain today; dogs have been the one constant beside humans since they first approached our early ancestors to escape the cold.

As software continues to eat the world and the race to build advanced A.I. moves forward; what if, in the pursuit to build a more perfect society, the answer has been here all along? With its launch, Birdnip is seeking to upend the status quo, with a belief that the future is four legged.

“Modern day humans now carry the world’s information inside our pocket. we’re healthier than ever and living longer than any other time in history. While we have evolved leaps and bounds and continue to push ourselves to daily excellence; our canine companions haven’t had quite the same opportunity,” says Founder and CEO Mike Galvez. “Dogs helped early humans survive through hunting alongside them. To move forward, we’ll need to turn to them once again.”

Nootropics are vitamins or supplements that improve cognitive function, particularly executive functions- memory, creativity or motivation. Humans have been safely taking nootropics for years to help open up their mind, double down and focus, and combat stress, all in a pursuit of optimizing the most complex organ for peak performance.

Birdnip has taken Silicon Valley’s favorite ‘smart drug’ and created a special, all-natural blend for canines. Nootrodog is a turbo formula engineered to increase a dog’s memory, promote mental clarity and strengthen overall cognitive health. Dogs possess naturally incredible cognitive abilities that allow them to be curious, empathetic and intelligent all at once. With Nootrodog, the company’s goal is to help these furry friends unlock even more of their magnificent potential.

Nootrodog is now available to purchase online at

About Birdnip
Birdnip is a manufacturer of canine-focused products looking to change the way the world views dogs. Through engineering, research and design, Birdnip is helping to unlock the full potential of dogs while further exploring the relationship between humans and animals. For more information, please visit: