Sodexo Named a Top Corporation for Disability-Owned Businesses

Awards, Business, Society

Sodexo, a food and facilities management company committed to improving Quality of Life, announced today the company’s recognition as a 2018 Disability:IN Annual Inclusion Award Winner for the Top Corporation for Disability-Owned Businesses for demonstrating outstanding inclusion of Disability:IN-certified, disability-owned businesses; including businesses owned by service disabled veterans; and demonstrated commitment to disability business inclusion in its supply chain processes and supplier diversity program.

“Our commitment to diversity and inclusion is reflected throughout our supply chain,” said Jim Pazzanese, VP Supply Management, Sodexo. “We are proud to lead a diverse supplier program with more than 2,400 vendors, including disabled-owned companies, that mirrors our company’s values and support of local communities. Thank you for recognizing our contributions and awarding Sodexo as a top corporation.”

In addition to the organization’s purchasing efforts and supply chain opportunities, Sodexo has taken an active role within Disability:IN as leaders, mentors and more. Additionally, for the past six years, Sodexo employees that participate in SOAR (the Sodexo Organization for disAbilities Resources) serve as site visitors as part of the certification process for Disability:IN throughout the country. The company’s combined efforts led to its top corporation distinction.

Beyond supplier diversity, Sodexo advocates for disability inclusion through goals, including the organization’s commitment to make 100 percent of their workforce accessible to people with disabilities by 2025.

Sodexo’s commitment to diversity and inclusion has been consistently recognized by external organizations and notable diversity publications. Recently, Sodexo was recognized as One of the Best Places to Work for Disability Inclusion, for the fourth consecutive year, by the Disability Equality Index (DEI) — a joint initiative between the American Association of People with Disabilities (AAPD) and Disability:IN. Sodexo was also named to Bloomberg’s 2018 Gender-Equality Index (GEI) – its first sector-neutral list of 104 global companies, and recognized on three of FORTUNE Magazine lists in 2017, including World’s Most Admired Companies, Change the World and the FORTUNE 500.

PepsiCo Enters Into Agreement To Acquire SodaStream International Ltd.

Business

PepsiCo, Inc. (NASDAQ: PEP) (“PepsiCo”) and SodaStream International Ltd. (NASDAQ / TLV: SODA) (“SodaStream”) today announced that they have entered into an agreement under which PepsiCo has agreed to acquire all outstanding shares of SodaStream for $144.00 per share in cash, which represents a 32% premium to the 30-day volume weighted average price.

“PepsiCo and SodaStream are an inspired match,” said PepsiCo Chairman and CEO Indra Nooyi. “Daniel and his leadership team have built an extraordinary company that is offering consumers the ability to make great-tasting beverages while reducing the amount of waste generated. That focus is well-aligned with Performance with Purpose, our philosophy of making more nutritious products while limiting our environmental footprint. Together, we can advance our shared vision of a healthier, more-sustainable planet.”

Daniel Birnbaum, SodaStream CEO and Director said, “Today marks an important milestone in the SodaStream journey. It is validation of our mission to bring healthy, convenient and environmentally friendly beverage solutions to consumers around the world. We are honored to be chosen as PepsiCo’s beachhead for at home preparation to empower consumers around the world with additional choices. I am excited our team will have access to PepsiCo’s vast capabilities and resources to take us to the next level. This is great news for our consumers, employees and retail partners worldwide.”

PepsiCo’s strong distribution capabilities, global reach, R&D, design and marketing expertise, combined with SodaStream’s differentiated and unique product range will position SodaStream for further expansion and breakthrough innovation.

The transaction is another step in PepsiCo’s Performance with Purpose journey, promoting health and wellness through environmentally friendly, cost-effective and fun-to-use beverage solutions.

“SodaStream is highly complementary and incremental to our business, adding to our growing water portfolio, while catalyzing our ability to offer personalized in-home beverage solutions around the world,” said Ramon Laguarta, CEO-Elect and President, PepsiCo. “From breakthrough innovations like Drinkfinity to beverage dispensing technologies like Spire for foodservice and Aquafina water stations for workplaces and colleges, PepsiCo is finding new ways to reach consumers beyond the bottle, and today’s announcement is fully in line with that strategy.”

Under the terms of the agreement between PepsiCo and SodaStream, PepsiCo has agreed to acquire all of the outstanding shares of SodaStream International Ltd. for $144.00 per share, in a transaction valued at $3.2 billion. The transaction will be funded with PepsiCo’s cash on hand.

The acquisition has been unanimously approved by the Boards of Directors of both companies. The transaction is subject to a SodaStream shareholder vote, certain regulatory approvals and other customary conditions, and closing is expected by January 2019.

Goldman Sachs acted as financial advisor to PepsiCo in this transaction. Centerview also acted as financial advisor to PepsiCo in the transaction. Gibson, Dunn & Crutcher LLP acted as lead counsel to PepsiCo, Davis Polk & Wardwell LLP as U.S. tax counsel, and Herzog, Fox & Ne’eman as Israeli legal counsel. Perella Weinberg Partners acted as financial advisor to SodaStream with White & Case LLP acting as SodaStream’s U.S. legal counsel and Meitar Liquornik Geva Lesham Tal as Israeli legal counsel.

Astral Signs Varun Dhawan for Their Range of Instant Adhesive, ResiQuick

Business

Astral has recently announced Varun Dhawan as a Brand Ambassador for their range of Cyanoacrylate-based instant adhesive, ResiQuick. The immensely talented Bollywood star will be seen promoting ResiQuick Instant Adhesive. The flagship pack of ResiQuick comes in 0.5 g user-friendly ampule which has easy and precise application with single drop accuracy. This advanced ampule pack can be reused up to three times and also has higher shelf life.

Commenting on the association, Varun Dhawan says, “Astral today has evolved as an aspirational brand with its culture of good business ethics and product innovations, and it’s always exciting to be part of such brand journeys.”

Astral’s Adhesive vertical manufactures a diversified range of adhesives, sealants, putties, self-adhesive tapes, construction chemicals and industrial maintenance products. Astral’s major strength is backward integration in almost all product categories which gives advantage to maintain quality and develop innovative products. The product portfolio consists of 42 brands, 151 sub-brands and more than 600 SKUs which gets marketed through a wide network of distributors all over the country. Mr. Sandeep Engineer, MD – Astral Poly Technik Ltd., states that the decision of entering 0.5 g Cyanoacrylate general purpose adhesive segment was part of a natural course of expansion for the Astral Group. With a robust presence in Construction and Maintenance products categories, the group was confident in entering this consumer-facing market segment.

On this occasion, Mr. Kairav Engineer, VP, Business Development says, “Our association with Varun Dhawan for instant adhesive range is in sync with our brand ethos and identity, which is to innovate and introduce newer products that surprise and delight both, our trade and consumer. It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-based instant adhesive product, and we are confident that Varun is a perfect fit with his on-screen and off-screen persona.”

Astral looks forward to making rapid inroads in the segment with unique positioning and advanced ampule packing which helps end users to apply instant adhesive with ease and precision.

VICE Media and STACK partner to deliver new content ecosystem around youth and finances

Business

STACK and VICE Media partner to launch FREE, the next evolution of the successful VICE Money platform

STACK will also become title sponsor of Daily VICE, VICE Canada’s most watched Mobile News And Culture Show

 

Today, VICE Media, Canada’s leading youth media company and digital studio, announced a partnership with STACK, a smarter way to manage your money, to deliver multi-platform content that bridges the gap between lifestyle and finances. The partnership marks the launch of a new platform, FREE, and will see STACK take on the title sponsorship of Daily VICE.

“VICE and STACK are both dedicated to disruption in their respective fields” says Dominique Delport, VICE Media’s President of International and Chief Revenue Officer. “Our mutual goal is to reinvent the relationship that youth have with money and we are excited to be providing content dedicated to that.”

Built on the idea that money is about much more than dollars and cents, FREE—MONEY BY VICE is a new platform that presents stories about spending, saving, young entrepreneurship and more to a youth audience who are ready to have life-changing conversations about money.

FREE is the evolution of VICE’s award-winning MONEY section, which was launched in 2016 to make the financial landscape more approachable for Canadian millennials. It has since grown to be a leading, youth-focused destination for trusted news and analysis of the world of money, both online and mobile.

STACK will also be the title sponsor for Daily VICE, one of Canada’s most watched digital media franchises. Daily VICE will now expand its editorial mandate to include a weekly money show and deliver content on a wider range of topics that focus on the passion points that money allows you to buy: music experiences, fashion, food, art and travel.

“We’re excited to find such an amazing partner for two of our most successful sponsored editorial programs,” says Shawn Phelan, VP Business Development, VICE Media. “Daily VICE launched in 2015 and has grown organically from a few hundred thousand video views a month, to achieving as high as 12 million views a month. Meanwhile, the overwhelming success of our VICE Money section on VICE News, which included 3 MIA Awards capped by a gold for Best in Finance, led us to create FREE, a standalone site for all things money.”

STACK is a smarter way to spend, save or share your money, fee-free and straight from your mobile or with your STACK Prepaid Mastercard®. Young Canadians have been underserved by their banks for too long and STACK is here to change that. Designed to reimagine the way Canadians feel about their finances, STACK delivers consumer-centric rewards through an intuitive experience, empowering the user and helping them to reach their goals, no matter what they are.

We know that young people have huge goals that they want to achieve, but right now there’s a gap between their financial know-how and their potential. We need to have conversations that demystify money to tackle stigma head on, and that’s exactly what STACK is here to do,” says Miro Pavletic, co-founder and CEO of STACK. “STACK is the future of money and we’re going to help people create their own futures with honest, hard facts about finance and stories told by people who care about the same things they do.”

Canada’s Corporate Tax Cut Success: A Lesson for Americans

Business, Governance

In December 2017, President Donald Trump cut corporate tax rates from 35% to 21%, effective immediately. While certain critics quickly lamented this policy decision, the President is currently mulling a second round of tax cuts. In this context, the Canadian experience with corporate tax reduction provides a useful comparison, shows a new study released today by the Montreal Economic Institute.

Between 2001 and 2012, successive Canadian governments of varying political stripes systematically reduced the corporate tax rate, which went from 28% in 2000 to 15% in 2012. The government also modified capital cost allowances and either harmonized or phased out other taxes affecting capital during this period.

The study, co-authored by Mathieu Bédard, economist at the Montreal Economic Institute, and Adam Michel, policy analyst at the Heritage Foundation, shows that the tax cuts had widespread beneficial effects.

While Canada’s corporate tax rate was virtually halved, government revenues remained fairly constant between 3% and 4% after an initial dot-com bubble-induced drop in 2001. “The notion that a major corporate tax rate reduction automatically leads to shrinking government revenues has been completely discredited by the Canadian experience,” notes Mathieu Bédard.

As pointed out by American economist Arthur Laffer in the context of the 1980s Reagan tax cuts, high tax rates can discourage economic activity which, in turn, means less corporate income to tax. “Investors increasingly shop all around the world for promising projects, and high corporate taxes can push both foreign and domestic investors to look abroad,” explains Adam Michel.

If corporate income tax reduction had broad bipartisan support in Canada, it is because it was widely understood that although corporations remit the tax, workers pay a large share of it. “Workers have everything to gain from corporate tax cuts,” says Mathieu Bédard.

The evolution of Canadian wages show that they increased faster between 2001 and 2012 than they had in the previous decade or than wages did in other industrialized countries during the same period. In fact, industrial sectors such as construction, finance, and some service industries experienced real wage growth ranging from 9.8% to 15.8%.

The Canadian experience shows that corporate tax reform can be a tremendous success and help grow the economy and hike wages for workers. There is every reason to believe that American workers, businesses, and the federal government will reap similar benefits from the recent corporate tax cuts.

The Economic Note entitled “Canada’s Corporate Tax Cut Success: A Lesson for Americans” was prepared by Mathieu Bédard and Adam Michel, respectively economist at the MEI and policy analyst at the Heritage Foundation. This publication is available on our website.

Ebook publishing startup PublishDrive signs contract with Dangdang, China’s largest ebook seller

Books and Publishing, Business

It’s been seven years since Chinese retail giant Dangdang opened its ebook store, but has, so far, been inaccessible to authors and independent publishers of the West.

Global, indie self-publishing platform PublishDrive was the first of its kind to sign a contract with Chinese national library supplier CNPeReading last year, bringing works of authors and indie publishers to a potential audience of millions of people. Now PublishDrive expands their reach into the Chinese market with Dangdang, the biggest ebook seller in China. With 66% of Chinese adults using their phones to read, this opportunity opens new doors for authors and indie publishers.

With online book sales increasing 28% yearly, being present in China is the next big thing for PublishDrive and its partners. PublishDrive’s outstanding team has big plans to continue driving innovation in the book industry, using AI, Natural Language Processing, and Machine Learning to help authors sell more books and help writers become successful authorpreneurs.

Faruqi & Faruqi, LLP Encourages Investors Who Suffered Losses Exceeding $1 Million In Facebook, Inc. To Contact The Firm

Business

Faruqi & Faruqi, LLP, a leading national securities law firm, reminds investors in Facebook, Inc. (“Facebook” or the “Company”) (NASDAQ:FB) of the September 25, 2018 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.

If you invested in Facebook stock or options between April 25, 2018 and July 25, 2018 and would like to discuss your legal rights, click here: www.faruqilaw.com/FB. There is no cost or obligation to you.

You can also contact us by calling Richard Gonnello toll free at 877-247-4292 or at 212-983-9330 or by sending an e-mail to rgonnello@faruqilaw.com.

CONTACT:
FARUQI & FARUQI, LLP
685 Third Avenue, 26th Floor
New York, NY 10017
Attn: Richard Gonnello, Esq.
rgonnello@faruqilaw.com
Telephone: (877) 247-4292 or (212) 983-9330

The lawsuit has been filed in the U.S. District Court for the Southern District of New York on behalf of all those who purchased Facebook common stock between April 25, 2018 and July 25, 2018 (the “Class Period”). The case, Kacouris v. Facebook, Inc. et al, No. 1:18-cv-06765 was filed on July 27, 2018 and has been assigned to Judge Richard Joseph Sullivan.

The lawsuit focuses on whether the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose that: (1) the number of daily and monthly active Facebook users was declining; (2) due to unfavorable currency conditions and plans to promote and grow features of Facebook’s social media platform with historically lower levels of monetization, the Company anticipated its revenue growth to slow and its operating margins to fall; and (3) as a result, Facebook’s public statements were materially false and misleading.

On July 25, 2018, post-market, Facebook announced disappointing financial and operating results for the second quarter of 2018. Specifically, the Company reported revenues and numbers of daily and monthly active users that fell short of market expectations. Additionally, on a conference call held that day, Facebook’s chief financial officer, David M. Wehner, stated that the Company expects currency conditions “to be a slight headwind in the second half” and that the Company plans to further develop certain features of its platform, like Stories, that currently “have lower levels of monetization.”

Following these statements, Facebook’s share price fell from $217.50 per share on July 25, 2018 to a closing price of $176.26 on July 26, 2018—a $41.24 or a 18.96% drop.

The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not.

Faruqi & Faruqi, LLP also encourages anyone with information regarding Facebook’s conduct to contact the firm, including whistleblowers, former employees, shareholders and others.

Attorney Advertising. The law firm responsible for this advertisement is Faruqi & Faruqi, LLP (www.faruqilaw.com). Prior results do not guarantee or predict a similar outcome with respect to any future matter. We welcome the opportunity to discuss your particular case. All communications will be treated in a confidential manner.

AudioEye Announces Closing of $6.5 Million Growth Equity Financing

Business

AudioEye, Inc. (OTCQB: AEYE) (“AudioEye” or the “Company”), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, today closed the previously announced private placement of 26,000,000 shares of common stock to certain eligible investors for an aggregate purchase price of approximately $6,500,000, or $0.25 per share, with the first tranche of 24,800,000 shares being issued on the date hereof for an aggregate purchase price of $6,200,000 funded immediately and the second tranche of 1,200,000 shares being issued on or about August 20, 2018 for an aggregate purchase price of $300,000.

AudioEye Executive Chairman, Dr. Carr Bettis, commented, “We are pleased to announce the closing of this financing as we look to an exciting future for AudioEye. This financing will enable AudioEye to further its progress on a number of fronts, including our business growth strategies and anticipated uplisting to Nasdaq.”

B. Riley FBR, Inc. acted as sole placement agent for the offering.

The securities described above have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state or other jurisdiction’s securities laws, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the Securities Act and applicable state or other jurisdictions’ securities laws. The Company has agreed to file a registration statement with the Securities and Exchange Commission registering the resale of the shares of common stock to be issued and sold in the private placement. If any shares are unable to be included on the initial registration statement, AudioEye has agreed to file subsequent registration statements until all the shares have been registered. The registration rights agreement imposes certain customary cash penalties on AudioEye for, among other things, its failure to file the initial registration statement within 30 days of closing.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state or other jurisdiction.

This is How Marijuana Goes Global

Business

There’s a huge investment opportunity unfolding right now, and it’s going largely unnoticed. It’s based on a global movement to essentially legalize a plant. As wild as it sounds, this plant is still criminalized in most of the world, despite its proven medical and recreational benefits. Mentioned in today’s commentary includes: THC Biomed International (OTC: THCBF), Zynerba Pharmaceuticals (NASDAQ: ZYNE), Compass Diversified Holdings (NYSE: CODI), Teva Pharmaceuticals (NYSE: TEVA), Aurora Cannabis Inc (OTC: ACBFF)

The movement began in the U.S. with a few states in what many considered an ambitious social experiment…but it was so successful, and more importantly, profitable, that Canada decided to follow suit. This was just the beginning.

Now, with Canada’s recreational marijuana legislation set in stone, one small company is turning to lucrative markets across the globe, including EuropeLatin America and the Caribbean – with 1.37 billion potential consumers.

The playbook is simple: Scythian Biosciences Corp. (SCYB.V; SCCYF) is an investment company for pot projects in countries around the world. The company identifies, acquires and flips key businesses – netting a huge profit along the way.

They’ve taken a global ‘first mover approach’ which gives the company a unique advantage against the competition. Scythian is the world’s first global cannabis incubator, and they’re already making some game-changing deals.

After closing the sale of their projects in ColombiaJamaica and Argentina, they’ll have over $200 million in cash and stock. Despite this tremendous score, they’re still hungry for more.

Scythian is pushing to continue to diversify its strategy, growing into a key investment company in the marijuana business.

Here are five key reasons to keep watch on Scythian Biosciences Corp.developments:

#1 Canadas Cannabis Boom is Well Underway

On June 7thCanada finally approved the Trudeau administration’s landmark legislation to end cannabis prohibition in Canada. Experts estimate that legal marijuana sales in Canada will reach close to $22 billion by 2021 – more than the combined Canadian sales of beer, wine and spirits. This is why companies like Scythian Biosciences Corp. (SCYB.V; SCCYF) are poised to see huge opportunities.

Legalizing recreational marijuana could result in demand of about 400,000 kilograms of cannabis in its first full year, according to Canaccord Genuity analysts. That’s just for recreational use.

Demand for medical cannabis is also growing at a significant pace, and the total combined demand for the first year could be 575,000 kilograms.

With a population of just 36 million – Canada is dwarfed by the 1.37 billion potential cannabis consumers located in progressive, high income jurisdictions of EuropeLatin America and the Caribbean.

#2 There Will Be $57 Billion Market Up For Grabs 

Cannabis industry leaders know they can’t stop there, however. So now they’re pursuing international expansion to justify long-term market cap growth. And Scythian Biosciences Corp. (SCYB.V; SCCYF) is taking it one step further.

The company is actively identifying and pursuing cannabis startups around the world – and the potential opportunities are staggering in scale.

Germany – Europe’s largest economy with roughly 83 million people – legalized marijuana for medical use for some ailments in 2017.

Italy – with roughly 60 million people and Europe’s fourth largest economy – legalized medical marijuana for certain use-cases in 2013.

In January 2017Brazil – with a population of over 207 million people and the highest GDP in South America – issued its first license for a cannabis-based medicine.

Experts are projecting that global spending on legal cannabis will grow from its current level of just under $10 billion to a whopping $57 billion in the next ten years. Scythianis an early mover in markets including EuropeLatin America and the Caribbean – with a total population of 1.37 billion.

This year it became the first multinational to receive an Import License for CBD oil by the Argentina Ministry of Health through their soon-to-be-acquired subsidiary – ABP S.A. This deal would give Scythian access to Argentina’s network of hospitals, doctors, retail pharmacies, private health providers and public health system. And in March 2018, Jamaican authorities granted Marigold Jamaica Products Ltd., five conditional licenses to research, cultivate, process and market medical cannabis. A company in which Scythian plans to acquire a controlling stake.
Scythian is building a portfolio in the global cannabis industry that it then sells off at a healthy profit, when the targets successfully develop with Scythian’s help.

#3 Partnerships With Some Of The Biggest Companies In The Space 

In February 2018Scythian Biosciences Corp. announced the closing of a $28.7 Moffering, led by a $14 million investment from Aphria Inc.. This investment makes Aphria Inc. a major stakeholder in Scythian Biosciences Corp.

With a market cap of $2.77 billion – Aphria Inc., is one of Canada’s leading producers, suppliers and sellers of high grade, low-cost medical cannabis. This is where Scythian’s genius is truly realized.

On Tuesday, July 17th Scythian announced the sale of their Latin American and Jamaican assets to Aphria for $193,000,000 mostly in stock. Scythian originally contracted to acquire those assets for approximately 65M USD assuming a $4 CAD share price.

The transaction will turn Scythian Biosciences Corp. into Aphria‘s single largest stockholder – and leave Scythian with a war chest of over $200 million in cash and stock.

#4 A World Class Management Team

CEO – Rob Reid

Mr. Reid is a leading business figure in Europe’s legal cannabis industry. He is co-founder of Prohibition Partners, a company that provides market data and intelligence to investors, entrepreneurs and regulators. He is also co-founder of Cannabis Europa, a conference series that will focus on the science and policy required to shape the future of Europe’s medical cannabis industry.

Chief Medical Officer – Michael Barnes

Professor Barnes MD FRCP is a leading world authority in neurological rehabilitation and has emerged as an influential voice in medical cannabis policy in Europe. Professor Barnes is a clinical neurologist and consultant in rehabilitation medicine.

He is the Honorary Professor of Neurological Rehabilitation at the University of Newcastle, and Founder and President of the World Federation of Neurological Rehabilitation.  Notably, he was the first doctor in the United Kingdom to be granted the ability to issue a medical prescription for cannabis to a child with an ailment.

#5 The Best Playbook In The Game 

The sale of Scythian Biosciences Corp. (SCYB.VSCCYF) LATAM and Jamaican assets for $193 million is company making news – but it’s not the end of the story. Management is already planning the proceeds for new acquisitions.

Scythian just announced it granted to Aphria a right to purchase up to 90% of the issued and outstanding common shares of an entity in Brazil which Scythian is currently seeking to acquire at terms to be agreed. The playbook in Brazil looks identical to ArgentinaJamaica and Colombia.

The divestiture of Scythian’s LATAM assets clearly demonstrates its ability to identify, acquire and flip profitable projects – and LATAM was accomplished all within a six-month timeframe. For this reason, Scythian has proven it can profit from a new global industry.

MovieCoin Partners with TV-TWO to Optimize Film and Entertainment Advertising

Business, Movies

MovieCoin, a leading next-generation financial technology company that is leveraging blockchain technology and cryptographic tokens to revolutionize entertainment industry financing and transactions, today announced that it has entered a partnership with TV-TWO, a blockchain-based content discovery channel that is adapting the Ethereum blockchain for tokenized video entertainment consumption.

As part of the agreement, films that are financed via MovieCoin and its Smart Fund will be considered for advertisement on TV-TWO’s platform. By automating the resource-intensive manual process of distributing content to highly-targeted audiences for maximum return on investment, MovieCoin and TV-TWO are making marketing cycle control more efficient and effective for all film financing stakeholders. TV-TWO recently partnered with 20th Century Fox of Germany ahead of the latter’s release of Deadpool 2, playing trailers and behind-the-scenes clips as commercials for TV-TWO users in order to boost movie ticket sales and digital downloads.

“The addition of TV-TWO to MovieCoin’s extended ecosystem reinforces our goal to bring improved time and cost efficiencies to entertainment industry stakeholders who drive the production and distribution of motion pictures and other media,” said Christopher Woodrow, MovieCoin Chairman and CEO. “By working together, we will not only refine legacy marketing, personalize audience engagement and help entertainment investors recoup more capital from their investments, we will also improve the liquidity of entertainment assets at fair-value.”

TV-TWO is a tokenized video entertainment platform, content discovery channel and app for Smart TVs that is available globally in the LG App Store. Currently undergoing a token sale that ends on July 24, the start-up organization has already sold $8 million worth of proprietary utility tokens for the platform. Using blockchain technology, TV-TWO helps advertisers overcome the traditional lack of transparency that conflates ad spend by facilitating measurable interactions between users, content providers and advertisers. TV-TWO also employs a supervised learning algorithm that curates relevant content for each consumer based on their established interests, which helps advertisers to reach their target audience more effectively.

In return for watching sponsored videos and sharing anonymous data with brands using TV-TWO’s platform, advertisers reward viewers with a specific utility token, known as Token for Television (TTV). Content providers also receive tokens and consumer insights from users in exchange for providing premium video content. Since the number of tokens is fixed, each TTV issued represents the right to show sponsored messages to a defined percentage of the consumers watching television via TV-TWO. As the number of TV-TWO users grows, the inherent utility of each token increases.

“TV-TWO and MovieCoin share the common vision of a streamlined, efficient and personalized entertainment industry that is based on the power of blockchain technology,” said Philipp Schulz, TV-TWO Co-Founder. “As motion pictures financed via the MovieCoin platform become a reality, our ability to direct advertisements towards select users through our behavioral and interest-based targeting capabilities will ensure that marketing budgets are spent efficiently. In return, viewers can enjoy a customized and less disruptive television-viewing experience.”

MovieCoin is establishing the MovieCoin Smart Fund and intends to sell $250 million worth of MSF Tokens. These tokens will finance 8 to 10 widely-released theatrical films on an annual basis during the term of the Fund. The Fund intends to own all rights to the films it finances and to build a valuable content library to benefit MSF Token holders.