The Bugatti Group now distributes Celine Dion Collection handbag, luggage and accessory in Asia at Tmall

Fashion and Apparels

The Bugatti Group is proud to announce that the Céline Dion Collection is now available in Asia on the largest business-to-consumer (B2C) online retail platform with Alibaba Group that owns, The Bugatti Group is opening the global market in distributing its flagship collections of Céline Dion Collection which are worn and loved by women all over the world.

Our collections such as Adagio, Minuet, Libretto and most importantly an exclusive leather collection called Harmonic especially designed for the Tmall launch which reflects what the Céline Dion Collection is all about; effortlessly chic with a touch of greatness!

We are proud of our new partnership with Asia, this is a big step to the growth of our Global distribution says -Andrew Hattem CEO of The Bugatti Group based in North America

About is the largest business-to-consumer platform for local Chinese and international businesses to sell brands to consumers in mainland ChinaHong KongMacau and Taiwan. Being one of the world’s biggest e-commerce websites, it has over 500 million monthly active users.

The Arab Fashion Council Announces Strategic Partnership With the British Fashion Council

Fashion and Apparels

The Arab Fashion Council (AFC), representing the 22 Arabic countriesmembers of the Arab League announces today a multi-year partnership with the British Fashion Council (BFC).

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This partnership, which will see the BFC become a Strategic Development Partner of the Arab Fashion Council has two main aims; to deliver a growth strategy for the fashion industry within the Arab World and to provide a gateway in to the region for British and international brands without a foothold there currently.

“We look forward to working with AFC as they develop their fashion infrastructure and community. We also look forward to developing opportunities for brands and businesses to expand into the Arabic countries through this new relationship with the AFC, who are experts in their market.” – Caroline Rush, Chief Executive, British Fashion Council

The partnership is the foundation of a long-term strategy to establish a sustainable fashion infrastructure in the Arab World, harnessing design, manufacturing, retail, commerce and education, positioning the region as a key strategic hub cementing the fashion industry as a key pillar for the creative economies in the region.

“This important partnership, will support the Arab Fashion Council in achieving its ambition to unite a sustainable fashion system for the Arab World. With the counsel and expertise of the British Fashion Council, the AFC will nurture and promote the talent resource from the region and strategically reinforce the Arab World as an important economic hub for the international fashion industry.” – Jacob Abrian, Founder & Chief Executive, The Arab Fashion Council

As part of the Council’s regional expansion, in December 2017, the AFC announced the opening of its regional office in Riyadh and the appointment of H.H. Princess Noura Bint Faisal Al Saud as Honorary President.

“We are pleased to form a strategic alliance between the Arab Fashion Council and the British Fashion Council. This reflects the global interest in our vision to transform the fashion and retail sector in Saudi Arabia into both a regional and global destination. This can only happen by stimulating local and regional industry, by encouraging trade exchange and global business in line with the Vision 2030, as our gateway to a future that reflects the cultural image of Saudi Arabia and its people.” – H.H. Princess Noura Bint Faisal Al SaudHonorary President, The Arab Fashion Council

Ms Layla Issa Abuzaid, Country Director Saudi Arabia, The Arab Fashion Council, summarised; The strategic partnership we are announcing today between the Arab Fashion Council and the British Fashion Council is part of our quest to strengthen the fashion sector in Saudi Arabia and to support talent in a young society where median age is just 29. We are confident that we are on the right track to transform the fashion industry of the Kingdom into one of the leading economic sectors for Saudi Arabia, creating new job opportunities, opening markets for Saudi exports and supporting the economic development of the country by becoming part of a world industry worth over 3 trillion dollars.”

Equinox Unveils “Commitment, A Collection by Equinox,” A Line Of One-Of-A-Kind Luxury Products

Fashion and Apparels

Brand Features Extraordinarily Committed People and Organizations In 2018 Campaign; Partners with Designers Virgil Abloh, Shayne Oliver and Others

Equinox, the high-performance lifestyle leader, today unveiled an unprecedented new take on its acclaimed “Commit To Something” campaign with “Commitment, A Collection by Equinox,” featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth.

In an on-demand world where everything is a swipe away and anything can be bought if the price is right, Commitment, A Collection by Equinox was conceived to subvert our typical perceptions of luxury.  From “The Truth Lipstick” to “Eau de Blood, Sweat and Tears,” each product serves as beautiful proof of commitment in a noncommittal world.  The catch?  Nothing is for sale.

Designed by some of the world’s most provocative fashion forces including Off-White’s Virgil AblohShayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and other fiercely committed people and organizations.

“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”

Commitment, A Collection by Equinox, developed in collaboration with Wieden+Kennedy New York, is further brought to life with Steven Klein-shot imagery that serves as an homage to classic luxury fashion advertising and an “e-commerce” hub,, featuring interactive narratives on each product.

“As a brave brand, this year’s campaign pushes well beyond two-dimensional images to create deeper, narratives around the world’s most valuable resource—but nothing is as it seems,” said Elizabeth Nolan, Equinox Executive Creative Director. “‘Commit to Something’ has now evolved from a provocative idea into a cultural movement, so we’re inviting audiences on a meaningful journey to challenge their own definitions of luxury and its significance in their lives.”

Commitment, A Collection by Equinox is not for sale. Throughout 2018, several of the items from the collection will be auctioned off, with proceeds donated to nonprofit organizations of importance to the people and organizations behind each, including Equinox’s longtime charitable partners, Memorial Sloan Kettering Cancer Center and The Heroes Project. In some cases, donations have been made to these organizations on Equinox’s behalf.

With designers curated by stylist Mel Ottenberg, Equinox commissioned the production of these one-of-a-kind items:

  1. The Truth Lipstick: Made from blank newspaper pages from The Washington Post. Symbolizes the organization’s commitment to free press and journalistic integrity. Lipstick Case designed by Mel Ottenberg.
  2. The Law Suit: Designed by Eckhaus Latta, and made from case files of lawyer James Thornton, founder of nonprofit ClientEarth who, over four decades, has committed to fighting for the environment because it can’t fight for itself.  Symbolizes Thornton’s commitment to solving the greatest challenges faced by our planet.
  3. Stonewall Stilettos: Designed by Shayne Oliver, and made from the actual pleather from the banquettes at The Stonewall Inn.  Symbolizes the commitment of early activists fighting for LGBTQA rights.
  4. The Shades of Humanity: Designed by Adam Selman, and made from the camera lens of 2016 Instagram photographer of the year, Ruddy Roye.  Symbolizes Ruddy Roye’s commitment to capturing the stories that often go unseen.
  5. Eau De Blood, Sweat & Tears:  Bottle designed by Rafael de Cardenas/Architecture at Large with a custom scent by 12.29, the fragrance was infused with the actual DNA of Kathrine Switzer, the first woman to run the Boston Marathon.  Symbolizes Switzer’s commitment to equal rights for all female athletes.
  6. The Scrubs Sweatsuit: Designed by Off-White’s Virgil Abloh, and made from the workwear of dedicated oncologists like those at Memorial Sloan Kettering, who patient by patient, are committed to fighting the war on cancer daily.
  7. The Real Camo Jacket: Designed by Y/Project (Glenn Martens) and made using actual material from the uniforms of four Heroes Project veterans, celebrating our partnership with the Heroes Project.  Symbolizes The Heroes Project’s commitment to wounded veterans, who changes lives by empowering and enabling these veterans to climb the world’s seven summits. Materials donated by Charlie Linville (Jacket from his Battle Dress Uniform, including name patch, piece of his boot that he was wearing when he stepped on an IED and lost his leg, piece of rope that went to the top of Everest, belt buckle from dress uniform); Brad Ivanchan (belt when in combat); Carlos Torres (Jacket from his BDU’s, including his name patch); Kionte Storey (Bracelet from when he was in combat)

“I was really inspired to work on the Commitment project with Equinox this year,” said Ottenberg, who curated the collection’s designers.  “The commitment stories we worked with were so interesting and varied, and to be able to create different products with some of my favorite designers was such a fun and rewarding challenge.”

Beginning on January 2Commitment, A Collection by Equinox will also appear on Equinox social channels featuring stories behind each of the products and using the hashtag #committosomething. The products will also be displayed in select Equinox club windows nationwide as a nod to luxury retail shop displays.


Equinox operates 92 upscale, full-service clubs in New YorkLos AngelesSan FranciscoMiamiChicagoBostonDallasHouston, and Washington, DC, as well as international locations in LondonToronto, and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Launching in 2019, Equinox Hotels will cater exclusively to the high-performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. For more than 25 years, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.