From Kenya to Canada: The Story of Kenya’s Only Ice Hockey Team


In Kenya, there is only one ice hockey team, and they have nobody to play against. Every Wednesday and Sunday, the Kenya Ice Lions take to the first-ever ice rink in East and Central Africa: a 1,400-square-metre rink at the Panari Sky Center Hotel in Nairobi, Kenya. Located next to Nairobi National Park, is where the Ice Lions take to the rink and play the game they love.

In Canada, it is sometimes taken for granted that Canadians can always find someone to grab a stick, find some ice and play a game. Tim Hortons heard the story about the Kenya Ice Lions and decided to share our love of the game by bringing them to the birthplace of hockey.

“In Canada – and as a company – Hockey is part of our DNA,” says Jorge Zaidan, Head of Marketing, Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to play against, the players on the Kenya Ice Lions’ passion for the game is unwavering. Their shared passion and love of the game knows no borders.”

Moved by their love for Canada’s favourite sport, Tim Hortons flew 12 members of the senior Ice Lions team to Canada to have the opportunity to finally play their first game ever against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, they discovered they were in for an even bigger surprise: Sidney Crosby and Nathan MacKinnon were joining them on the ice as teammates.

“I was honoured to be able to join the Ice Lions as they played their first game against another team,” said Sidney Crosby, captain of the NHL’s Pittsburgh Penguins. “One of the things I love about hockey is how it’s able to reach so many people from so many countries around the world and bring them together.”

“While we played alongside the Ice Lions for their first game, we know it won’t be their last,” said Colorado Avalanche star, Nathan MacKinnon. “The team’s genuine passion and excitement for hockey is contagious – they were amazing teammates and it was great to play with them.”

“It is a dream to not only have the chance to play in Canada, but to play – for the first time – in full gear alongside two of the greatest players of the game,” says Benard Azegere, captain of the Kenya Ice Lions.” When we first started playing in Kenya, we didn’t even have full equipment, but now not only do we have that, we can say we’ve played a real game with some All-Star teammates.”

Tim Hortons made a donation to Kenya’s Youth Hockey League to help ensure that the Ice Lions’ passion for the sport lives on for the next generation. To see the full video of the Kenya Ice Lions hockey game with Sidney Crosby and Nathan MacKinnon, please visit



Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC as part of the ongoing #KnockThemOut campaign. The tournament scheduled to begin on 15th September will see Asian neighbours take on each other.

Star Sports’ latest TVC, designed for India v Pakistan clash scheduled on 19th September, is a tongue-in-cheek take on how both the teams view each other as their fiercest on-field rival. Historically, India vs Pakistan cricket matches across formats have created some great significant moments, making it one of the biggest sporting rivalries in the world. Staying true to it, and with a twist on an age-old ‘Neighbourhood Rivalry’, the film pits Omi Vaidya who plays the ‘Pange waala padosi’ and Naveen Kasturia who plays a newly moved in neighbour against each other. The two neighbours, a clever metaphor for the two teams, try to knockout each other during the course of the TVC making the Unimoni Asia Cup 2018 the quasi-battleground on which these two neighbours would want to settle scores and emerge triumphant.

The defending champions India will start off their campaign against the winner of the Asia Cup qualifier on 18th September before taking on their arch-rivals Pakistan on 19th September. The tournament guarantees a riveting battle for the Asian supremacy between these neighbours. Interestingly, given the format of the tournament, fans may witness possibly 3 India-Pakistan clashes in the tournament.

Fans can catch the Unimoni Asia Cup 2018 live on the Star Sports Network and Hotstar.

CPSC’s Pool Safely And The Michael Phelps Foundation Honor A Decade Of Water Safety

Safety, Sports

The Organizations Co-Host Community Event to Teach Children to Swim and Reinforce Water Safety


The U.S. Consumer Product Safety Commission’s (CPSC) Pool Safely campaign and the Michael Phelps Foundation today honored the 10th anniversary of the Michael Phelps Foundation and the 10 years since the passage of the Virginia Graeme Baker (VGB) Pool & Spa Safety Act with an event promoting water safety.

At today’s event, CPSC’s Acting Chairman Ann Marie Buerkle and Michael Phelps delivered remarks about each organization’s decade milestone and the continued importance of water safety.

“As a result of the landmark VGB legislation, there have been zero drain entrapment-related deaths involving children in public pools and spas over the past decade,” said Acting Chairman Buerkle. “I’m honored to recognize this achievement, along with the achievements of the Michael Phelps Foundation and all our partners in the water safety community over the past 10 years. By working together, we will combat the public health crisis of fatal child drownings.”

“The progress our Foundation has made over the past decade is remarkable, but far too many children are drowning each year,” said Michael Phelps, President of the Michael Phelps Foundation. “We are proud to come together with Chairman Buerkle, Pool Safely, and other partner organizations to make a difference in the lives of children, helping them to learn how to have fun while being safer in and around the water.”

City of Peoria Mayor Cathy Carlat, along with Melissa Sutton, President of the Drowning Prevention Coalition of Arizona and the National Drowning Prevention Alliance, also gave remarks during the press conference lauding local and national water safety efforts while reinforcing the urgency of the issue.

Following the press conference, the organizations convened a water safety event that included a swimming lesson with children from the City of Peoria and a swim stroke clinic with participants in the Special Olympics of Arizona. Michael Phelps, joined by Cathy Bennett, Program Director for the Michael Phelps Foundation and the instructor who first taught Michael how to swim, and World Champion Swimmer and Michael Phelps Foundation Advisory Council Member Allison Schmitt, led in-water activities that highlighted the elements of the Foundation’s signature IM program.

After the in-water activities, participants joined more than 200 young swimmers from the Boys & Girls Clubs of Metro Phoenix and Colorado River for a community water safety event featuring water safety activity stations. To kick off the community event, Michael Phelps led children in taking the Pool Safely Pledge, which asks children to affirm that they will: ask parents for swimming lessons, never swim alone, and always stay away from drains in pools and hot tubs. In addition to Pool Safely, Michael Phelps Foundation, and the City of Peoria, other water safety organizations at the community event included: CPR Party, Drowning Prevention Coalition of Arizona, JCMF Children’s Charities, National Drowning Prevention Alliance, ZAC Foundation, City of Peoria Fire-Medical Department and Peoria Firefighters Charities.

Drowning remains the leading cause of unintentional death for children ages one to four years old. An average of more than 350 children under the age of 15 die each year in drowning incidents. Parents and caregivers are encouraged to follow Pool Safely’s simple steps, which save lives around swimming pools and spas:

Install a four-sided fence with a self-closing, self-latching gate around all pools and spas.
Designate an adult Water Watcher to supervise children at all times around the water.
Learn how to swim, and teach children how to swim.
Learn how to perform CPR on children and adults.
Teach children to stay away from pool drains, pipes and other openings to avoid entrapments.
Ensure every pool or spa has drain covers that comply with federal safety standards.
To learn more about Pool Safely, or to Take the Pool Safely Pledge, please visit:

Brazilian Soccer Giant CR Flamengo Partners With Physimax to Create the ‘Ideal Soccer Player’

Sports, Technology

Brazilian soccer powerhouse CR Flamengo signs an agreement with Israeli Tech company Physimax to utilize their system that provides Objective MSK (musculoskeletal) Snapshots for athletes, to help them improve performance and stay away from injuries.

The partnership with Physimax, first of its kind in South America, is part of the club’s strategic goal to create the ‘ideal’ soccer player using innovative technology in movement pattern analytics. CR Flamengo uses Physimax technology to get MSK insights not only for its first team players, but also for the elite prospects of the club’s academy and track them over time as they become professional.

Physimax which has been successfully used by elite athletes in the NBA, US Military and top NCAA D-1 athletic programs demonstrating an impact in injury rates and expenditure, is now used for the first time in South America.

“We are excited to enter the South American market with CR Flamengo, one of Brazil’slegendary football clubs,” said Physimax CEO Ram Shalev. “We share a vision of empowering athletes to improve performance and stay away from injuries. Physimax technology already with proven impact in pro and collegiate sports, is a major step towards fulfilling that goal.”

Watch Physimax success story at University of Maryland: “We had 0 non-contact knee injuries and 0 non-contact ankle injuries” –

Gokulam Kerala FC Ties Up With Leading Sports Nutrition Brand Fast&Up


Fast&Up, a leading sports nutrition brand by Aerometric Sports Products Private Limited, has been announced as the official nutrition partner of professional football club Gokulam Kerala FC. The club began competing in the I-League, the first division of Indian football, in the 2017-18 season.

Fast&Up is dedicated to offering athletes and fitness enthusiasts quality nutrition to boost energy during training, speed up recovery and improve overall performance. Each product is easy-to-use and practical, therefore it does not hamper one’s routine. They are available as effervescent tablets that can be consumed as a flavoured drink to ensure faster absorption and better bio-availability.

“To facilitate rigorous training and performance, nutrition is a critical factor in an intense sport like football,” says Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Products Private Limited. Commenting on the tie-up, he said, “We hope to have a long association with Gokulam Kerala FC and look forward to creating more awareness around nutrition to empower India in its march towards becoming a successful football nation.”

Speaking about the brand association, Adith, physiotherapist for Gokulam Kerala FC, said, “To keep our players at peak performing conditions through practice and match sessions, we need to have nutritional supplements as a key component of the team’s fitness regime. I am very confident about choosing Fast&Up for the players at GKFC and strongly recommend that they use the products to improve their performance.”

Baadshah Gaming Joins Hands With the Asian Poker Tour

Sports, Tourism

In a bid to expose the ever-growing poker community in India to more international tournaments, the Casino Pride group backed online poker site Baadshah Gaming, has joined hands with the Philippines-based Asian Poker Tour (APT). Baadshah Gaming will conduct online satellites giving Indian poker enthusiasts the opportunity to win tournament packages to various upcoming APT events in the Asia-Pacific region.

The Asian Poker Tour is the biggest and most-coveted poker tour in Asia. Since its inception in 2008, APT has grown by leaps and bounds, adding multiple destinations in its yearly tournament roster. With the aim of popularizing poker as a poker sport across the Asia Pacific region, APT has held events in Macau, Philippines, South Korea, Vietnam, Cambodia, Australia even taking the game to far-flung tiny French colony of New Caledonia. To date, the APT has staged more than 80 major events and numerous smaller tournaments mainly in the Asia-Pacific Region. APT events combined have generated over USD 30 million in prize money, all awarded to players.

Commenting on APT’s tie-up with Baadshah Gaming, the Executive Tournament Director of the Asian Poker Tour, Lloyd S. Fontillas said, “The goal of the partnership is to increase the presence of the Indian players at each and every APT event and we believe with Baadshah Gaming having the capabilities of running both online and land based qualifiers, this will happen!”

Baadshah Gaming which began operations in March 2017 is an online portal that offers poker and other games of skill. In June 2017, Goa’s Casino Pride group bought a stake in Oceanking Software Solutions LLP, the company that owns and operates the Baadshah Gaming brand. As part of the deal, the start-up has gained access to run and operate the ‘Baadshah Gaming Live’ property on board the Casino Pride vessel in Panjim, Goa. With this, they are able to host a variety of live gaming tournaments, bringing poker players from all over the country to show-off their poker skills. Baadshah Gaming had held its own live tournament series at its live property in Goa in December 2017 and April 2018 which was very well received by the Indian poker community. The two Baadshah Gaming Live Tournaments paid out over 1.7 crores in prize money with tournament buy-ins as low as Rs. 10000.

“In line with our aim to promote poker as a game of skill in India, we are excited to team up with the prestigious Asian Poker Tour,” said Madhav Gupta, co-founder of Baadshah Gaming. “We believe that this partnership will benefit the Indian poker community in multiple ways, the best of which is that it will give both amateurs and professionals alike, the opportunity to test their skills against the very best poker players in the Asian circuit. It is every poker player’s dream to win a prestigious title like the Asian Poker Tour, and now that dream can be made a reality by simply winning small buy in satellites on Baadshah Gaming and flying out to various APT tournament series across South East Asia.”

As a result of the agreement, Baadshah Gaming will be the official APT partner in India, and will be providing Indian players the ability to take part in the Asian Poker Tour events at a fraction of the cost through satellites packages, both live and online. Poker players can play online satellites on, while live satellites will be conducted at the Baadshah Gaming Live venue on board Casino Pride in Panjim, Goa.

NABBA/WFF Universe athletes from Assam felicitated


The athletes from Assam who made a mark in the NABBA/WFF Universe competition held in Singapore on 1 July were felicitated by the NABBA/WFF Assam on Saturday at Guwahati.


Gold medallist in the Men Sports Model (  above 30 ) category and first Indian Pro Card winner Achyut Kalita, Silver medallist in the Men Bodybuilding Superbody category Shariful Alam Saikia, Bronze medallist in the Men Bermuda Model ( 30 years above) category Manoj Mahanta, 4th position holder in the Men Superbody Category Kushal Changmai and Quinn Buragohain who was placed among  the top ten in Women Bikini Model ( above 30 years) category were felicitated on the occasion. NABBA/WFF India president Dhiraj Mohan Das presided over the proceedings of the felicitation meeting. He spoke at length about the experience with NABBA/WFF and the future plans of the organisation.


The athletes narrated their experiences at the competition and how it had given them international exposure and motivation for the future. NABBA/WFF Assam secretary Jayanta Bez, vice president Diganta Kakati, Ramen Chamua and international Bodybuilder Nirnajan Kumar also graced the occasion. Several other organisations and individuals also felicitated the athletes.