ROTTEN TOMATOES REVAMPS CRITICS CRITERIA FOR ITS TOMATOMETER RATING WITH A FOCUS ON INCREASING INCLUSION AMONG CRITICS AND NEW MEDIA PLATFORMS

Movies

Rotten Tomatoes, entertainment fans’ go-to resource for movie and TV show recommendations, has debuted revamped critics criteria for its popular Tomatometer rating system. A world-renowned entertainment review aggregator, the Tomatometer reflects the collective opinion of thousands of Tomatometer-approved critics. Each Tomatometer score represents the percentage of positive reviews for a given film or television show.

Rotten Tomatoes’ revamped criteria have an increased focus on the critic’s individual qualifications and body of work, rather than basing Tomatometer approval primarily on their publication or employer. This strategy will allow for a wider and more diverse pool of critics’ perspectives to be included in the Tomatometer.

In addition, the criteria have expanded beyond the written review to include newer media platforms. Now individuals and outlets that produce reviews for podcasts and digital video series with a strong social media presence and audience engagement will be considered for the Tomatometer. Most recently, over 200 new Tomatometer-approved critics have been added with many more to come.

The criteria can be found on the Rotten Tomatoes site, along with an application to become a Tomatometer-approved critic.

“Over the past few years, our team has added hundreds of new voices to the Tomatometer on top of the thousands we currently have, with the goal of creating a critics pool that closely reflects the global entertainment audience,” said Jenny Jediny, Rotten Tomatoes critics relations manager. “We took another key step today by revamping our critics criteria that both shifts our focus to approving critics individually rather than through publications, and introduces updated guidelines for newer media platforms to be a part of the Tomatometer.”

To help critics gain access to key film festivals, Rotten Tomatoes has established a $100,000 grant program. Over the next year, Rotten Tomatoes will provide grants to non-profit organizations that help critics with costly expenses associated with festival attendance. The first grant of $25,000 will go to the Toronto International Film Festival’s Media Inclusion Initiative, which will help the organization bring almost 200 new journalists serving underrepresented groups to the Festival, running September 6-16, 2018.

“Rotten Tomatoes plays an important role in connecting fans with trusted information and recommendations on what to watch in theaters and at home,” said Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company. “Advancing inclusion in criticism continues to be a priority for Rotten Tomatoes and we plan to expand our work with media outlets that hire critics, film festivals and other groups, so as an industry we can better serve consumers.”

In an effort to help foster the next generation of film critics and entertainment journalists, the USC Annenberg School for Communication and Journalism and Rotten Tomatoes announced earlier this month the second recipient of the Rotten Tomatoes Fellowship in Digital Innovation and Entertainment Criticism, for academic year 2018-19. Graduate student Sophie-Marie Prime, who recently received an undergraduate degree in film and media studies at University of California, Berkley received this year’s fellowship.

Established in 2017, the multi-year graduate fellowship combines academic coursework from USC Annenberg and USC’s six art schools with on-site experience working at Rotten Tomatoes. Students gain tuition support and professional experience working with Rotten Tomatoes’ editorial staff and leaders, across its online, mobile and social platforms.

Today marks the first phase of Rotten Tomatoes’ new enhancements to its Tomatometer rating system, designed to better serve audiences around the world with their entertainment viewing decisions. New critics will be spotlighted on the Tomatometer Critics home page, so that entertainment fans can discover new voices in criticism from a variety of backgrounds and platforms. Rotten Tomatoes plans to introduce more new product features over the next year to deliver even more value to fans.

comScore Announces Official Worldwide Box Office Results for Weekend of July 15, 2018

Business, Movies

comScore today announced the official worldwide weekend box office estimates for the weekend of July 15, 2018, as compiled by the company’s theatrical measurement services.

As the trusted industry partner for real-time box office reporting, comScore is the only theater-level movie measurement and analytics company providing insights across the world’s largest markets, covering 95 percent of the global industry gross. Using comScore’s suite of movie products, customers are able to analyze admissions and gross results from around the world.

comScore’s Senior Media Analyst Paul Dergarabedian commented, “Sony’s family-friendly animated hit film ‘Hotel Transylvania 3: Summer Vacation’ had fans showing up in big numbers earning a solid $46.4 million from 48% of international markets pushing the film to a $100.2 million global cume, including $54.8 million from overseas in total since its pre-North American debut. The third installment of the franchise took the top spot in North America with a better-than-expected $44.1 million as the ‘Hotel Transylvania’ movie brand collectively sets its sights on the $1 billion mark worldwide. Notably, Dwayne Johnson in Universal’s ‘Skyscraper’ took in $65.9 million globally in its opening weekend.”

The top 12 worldwide weekend box office estimates, listed in descending order, per data collected as of Sunday, July 15, are below.

1. Hotel Transylvania 3: Summer Vacation – Sony – $90.5M
2. Dying To Survive – Multiple Chinese Distributors – $66.6M
3. Skyscraper – Universal – $65.9M
4. Ant-Man And The Wasp – Disney – $64.1M
5. Incredibles 2 – Disney – $49.5M
6. Hidden Man – Multiple Chinese Distributors – $44.8M
7. Jurassic World: Fallen Kingdom – Universal – $42.2M
8. First Purge, The – Universal – $15.3M
9. Ocean’s 8 – Warner Bros. – $7.2M
10. Asura – Multiple Chinese Distributors – $6.5M
11. Sicario: Day Of The Soldado – Multiple – $5.5M
12. Sanju – 20th Century Fox – $4.5M

The top 12 domestic weekend box office estimates, listed in descending order, per data collected as of Sunday, July 15, are below.

1. Hotel Transylvania 3: Summer Vacation – Sony – $44.1M
2. Ant-Man And The Wasp – Disney – $28.8M
3. Skyscraper – Universal – $25.5M
4. Incredibles 2 – Disney – $16.2M
5. Jurassic World: Fallen Kingdom – Universal – $15.5M
6. First Purge, The – Universal – $9.1M
7. Sorry To Bother You – Annapurna Pictures – $4.3M
8. Sicario: Day Of The Soldado – Sony – $3.9M
9. Uncle Drew – Lionsgate – $3.2M
10. Ocean’s 8 – Warner Bros. – $2.9M
11. Won’t You Be My Neighbor? – Focus Features – $1.9M
12. Tag – Warner Bros. – $1.3M

Award-winning Independent Family Adventure Movie “Thrill Ride” Released on DVD and Streaming Tuesday, December 12th

Movies

Movie is Years-in-the-Making Labor of Love by Writer/Director Father Whose Late Son Thought of Premise

Proceeds to Benefit Pediatric Brain Tumor Foundation

 

Mason Parrish once asked his father, writer/director Chris Parrish, if they could make movies together when he grows up. Chris said, “Of course.” Making Thrill Ride, the award-winning family-adventure movie from Mason’s Movies and distributed by Gravitas Ventures, is Chris’ way of keeping that promise. The film will be released on DVD, streaming, and video-on-demand Tuesday, December 12th via Amazon, iTunes, Target.com and pay-per-view.

Thrill Ride is a Mason’s Movies Production, named after writer-director Chris Parrish and co-producer Ilisa Parrish’s son, Mason Parrish, who passed away at age ten in 2011 from Diffuse Intrinsic Pontine Glioma (DIPG), a rare form of pediatric brain cancer. Mason thought of the idea for Thrill Ride and he and Chris began brainstorming. Neither were big athletes. Fathers and sons play catch, but for Chris and Mason their catch was pitching ideas to each other for stories. They kept doing that even after Mason was diagnosed with brain cancer. “DIPG took away so much from Mason,” said Chris. “But it never took away his creativity.”

Proceeds from the film go to The Mason Parrish Foundation, a 501c3 charitable corporation with the goal of supporting pediatric brain tumor research and providing handicapped-equipped vans for families facing this devastating diagnosis.

Film critic Dann Gire calls Thrill Ride “…The Goonies for the 21st century,” while ReelChicago says, “Go see it!” The film has a 100% audience score on Rotten Tomatoes, five stars on Amazon and 8.6/10 stars on IMDB.

The story — Ever since Al Capone built Happyland Amusement Park in the 1930s, treasure hunters believed Capone’s lost fortune awaits somewhere at the end of a hidden ride no one has ever found…until tonight. When Henry (Lucas Jade Zumann) finds a set of blueprints leading to the loot, he recruits his best friend and big sister on the quest. The kids quickly find themselves on an incredible adventure when they sneak into the abandoned park and witness its attractions magically come to life. To make it out alive, Henry and his pals team up with a friendly sea witch (Kristen Johnston) to do battle against an evil mermaid, deadly pirates, a fire-breathing dragon and an armada of blood-thirsty monsters.

Thrill Ride won Best Feature Film at Gen Con Film Festival 2017, Best Science Fiction/Fantasy Film at Burbank International Film Festival and Best Family Feature at Buffalo Dreams Fantastic Film Festival. The movie was nominated for Best American Independent Feature Film at Cleveland International Film Festival, Best Narrative Feature Film at Hollywood Film Festival and was an Official Selection at Laughlin International Film Festival and Beloit International Film Festival.

Diabolique magazine says, “Any kid or adult would want to hop on a tilt-a-whirl with Henry, Truman and Joy.”  Thrill Ride is rated PG.  The movie is written, directed and produced by Chris Parrish; story by Mason ParrishVincent W. Foglia is executive producer and Angie Gaffney serves as producer. Gravitas Ventures is distributing the movie. Thrill Ride stars Kristen Johnston (Third Rock From the Sun), Lucas Jade Zumann (20th Century Women), Tim Kazurinsky (Police Academy movies), Tim Decker (EmpireChicago Fire), Helen Sadler (True Blood), Nicole Scimeca (Broadway’s Anastasia), John Babbo (ChicagoFire) and Tori Waite.

Please support the film and honor Mason Parrish’s legacy. For more information about Thrill Ride or to obtain stills and view the trailer, please visit www.thrillridethefilm.com.  For more information about The Mason Parrish Foundation please visit www.themasonparrishfoundation.org.