Twitter Expands Premium Video Content In Asia Pacific With Over 50 Live Stream And Video Highlights Partnerships

Telecom & Internet

FMA Indonesia, FOX Sports Asia, NBC Universal, Network 18, NET TV, Red Chillies Entertainment, Sony Music, Stadium Astro Malaysia and VICE Media, among others will feature new live stream and video highlights programming on Twitter available to APAC advertisers

SINGAPORE, Sept. 12, 2018 /PRNewswire/ — Twitter is the best place to see what’s happening in the world right now and to talk about it, especially through premium video. Twitter today unveils over 50 premium video content collaborations, bringing hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to the platform. FMA Indonesia, FOX Sports Asia, NBC Universal, Network 18, NET TV, Red Chillies Entertainment, Sony Music, Stadium Astro Malaysia, and VICE Media are among the partners that Twitter will collaborate with to bring new content to audiences in Asia Pacific and opportunities for APAC advertisers. The announcement expands the premium video content available on Twitter to advertisers in Asia Pacific and builds on extensions of existing global and regional content deals.

At the TwitterFronts event in Singapore, Twitter executives including Global Vice President of Content Partnerships, Kay Madati and Vice President of Asia Pacific Maya Hari presented the content partnerships to brand and agency partners in the region. They were joined by guest speakers including Christine Fellowes (@ChristiFellowes), Managing Director, NBCUniversal, Avinash Kaul (@avikaul), COO, Network18, Shanna Murady, CCO, FMA Indonesia, CK Lee, VP Of Sports Content, Astro Malaysia, Binda Dey (@bindadey), Head of Marketing, Red Chillies Entertainment, Talina Cruz (@talinacruz), Senior Manager, Digital Marketing & Visual Content, Sony Music, and Serene Lee, Head of Sales, VICE, among others.

“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetization strategies,” said Kay Madati, Global VP of Content Partnerships, Twitter. “Asia Pacific is accelerating growth for Twitter. Our unique and strategic value proposition that positions Twitter as a complement, not competitor to traditional media companies, has delivered great success and we seek to drive forward with more live stream and premium video content partnerships in the region.”

“Video continues to be an important way to stay informed and engaged on Twitter, especially for the younger millennial audience in Asia Pacific,” said Maya Hari, Vice President of Asia Pacific, Twitter. “Building on the success of our premium video content launch at All That Matters last year, we are proud to expand our live stream and video highlights programming that is brand safe and will appeal to the audience and advertisers in APAC. The move strengthens Twitter’s presence and partnerships in the region, sharing with the world what’s happening right now in Asia Pacific and for global audiences to talk about it.”

New live stream and video highlights content partnerships announced on stage include the following (full list available here):


Sony Music: Music is one of the most talked about topics on Twitter, and music fans are one of the biggest communities on the platform. In a partnership with Sony Music, we’re giving brands the chance to tap into this massive community, with custom content from APAC’s biggest stars, behind the scenes clips and action that’s on Twitter first. It all kicks off with award winning artist @GuySebastian.
Red Chillies Entertainment: A long-term partner of Twitter’s in India, Shah Rukh Khan’s production house, Red Chillies Entertainment (@RedChilliesEnt) will be launching video content from upcoming Hindi blockbuster, Zero, on Twitter, and brands have an opportunity to leverage this Bollywood conversation. Along with this, RCE will be producing an exclusive live show only streaming on Twitter featuring the King Khan himself.
NBC Universal: NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. Their partnership with Twitter will bring E!’s signature Live from the Red Carpet events as well as popular TV programming from @eonlineasia, @eonlineau and @DivaTVAsia to the platform and available for brand sponsorships.

UEFA Champions League on FMA Indonesia (@FMA): The most important football club competition in the world is going to be brought to Twitter fans via Indonesia @FMA, already a partner of Twitter during the last FIFA World Cup. Fans of Cristiano Ronaldo, Messi, and Salah will have access to near live highlights throughout the competition on Twitter, until the very last game, on June 1st 2019 in Madrid.
Formula One® on FOX Sports Asia (@FSAsiaLive): FOX Sports is one of the most popular sports networks in Asia-Pacific. With the partnership, FOX Sports will showcase F1® action to fans on Twitter in real time via the handle @FSAsiaLive. The whole weekend of updates, action and interviews, delivered to fans on the go.
English Premier League on Stadium Astro Malaysia (@StadiumAstro): The English Premier League is undoubtedly the best football league in the world. The action and the excitement will be on Twitter thanks to the partnership with Stadium Astro, the home of the EPL in Malaysia.
“Indonesian sports fans practically live on Twitter and as premium sports license holder, partnering with Twitter has been a no-brainer decision. During the 2018 FIFA World Cup, Twitter enabled us in delivering high quality content quickly with visible engagement and a high impact. Our World Cup highlights was a success for us and our sponsors and we are looking forward to extend this partnership for the next seasons of Champions League and Europa League.” – Shanna Murady, Senior VP and CMO, FMA Indonesia


NET TV – NET. (@netmediatama) is a major television station network in Indonesia that produces TV programs primarily aimed for family and young viewers. With their renewed partnership with Twitter, they are bringing their top-rated TV programs to the platform and available for brand sponsorships. The content on Twitter includes popular TV talk shows such as Ini Talkshow, Tonight Show, Sarah Sechan as well as their other highly-rated entertainment, sitcom and reality shows such as The Comment, Waktu Indonesia Bercanda, Breakout, The East and 86.
Network18 – Network 18 is one of the largest media conglomerates in India, featuring channels @CNNNews18, @CNBCTV18News, News18 Regional channels (formerly ETV), @MoneyControl, @First Post, @HistoryTV18 and many more. The partnership with Twitter will include three-tiered sponsorships for video clips around major tent-pole events: Budget Day programming with market leaders @CNBCTV18News, election news with @CNNNews18, as well as premium video highlight clips from factual entertainment leader @HistoryTV18.
VICE (@VICE): VICE is the world’s leading youth media company, building a deeply relevant, local presence across Asia Pacific through its Singapore HQ and multiple offices across the region. This partnership will bring a powerful new offering for audiences and brands alike, combining VICE’s compelling voice with Twitter’s immediacy and conversational power — delivering premium content to wherever young audiences are consuming news, culture and talking about what’s happening in their lives, at scale.
“Network18 is delighted to strengthen its partnership with Twitter. With India’s largest news network in its fold, Network18 today reaches out to 670 million television news viewers through 20 news channels in 15 Indian Languages. Its array of digital properties reach 32 million news consumers on the internet . With our massive reach and Twitter’s real-time conversational capability, this collaboration sets a benchmark proposition for prospective advertisers and business partners. We believe that this partnership will amplify the digital reach of a brand or idea to the next level of visibility and engagement.” – Avinash Kaul, Chief Operating Officer, Network18 and Managing Editor A+E Networks | TV18

“The partnership with Twitter is an exciting opportunity for VICE to reach even more audience across the region, pairing the power of the platform with our unique storytelling ability to lend a voice to the young people of Asia.” – Serene Lee, Head of Sales and Brand Partnerships, VICE APAC

Full list of partnerships available to advertisers in Asia Pacific can be found in the factsheet.

Twitter, Inc. Announces $1.0 Billion Convertible Notes Offering


Twitter, Inc. (NYSE: TWTR) today announced its intention to offer, subject to market conditions and other factors, $1.0 billion aggregate principal amount of convertible senior notes due in 2024 (the “notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Act”). Twitter also expects to grant the initial purchasers of the notes a 30-day option to purchase up to an additional $150.0 millionaggregate principal amount of the notes, to cover over-allotments, if any.

The notes will be unsecured, senior obligations of Twitter, and interest will be payable semi-annually in arrears. The notes will be convertible into cash, shares of Twitter’s common stock, or a combination thereof, at Twitter’s election. The interest rate, initial conversion rate and other terms of the notes are to be determined upon pricing of the offering.

In connection with the pricing of the notes, Twitter expects to enter into privately negotiated convertible note hedge transactions with one or more of the initial purchasers or their affiliates or other financial institutions (the “hedge counterparties”). The convertible note hedge transactions are expected generally to reduce the potential dilution to the common stock upon any conversion of notes and/or offset the cash payments Twitter is required to make in excess of the principal amount of converted notes in the event that the market price of the common stock is greater than the strike price of those convertible note hedge transactions. Twitter also expects to enter into privately negotiated warrant transactions with the hedge counterparties. The warrant transactions would separately have a dilutive effect to the extent that the market value per share of common stock exceeds the strike price of any warrant transactions, unless Twitter elects, subject to certain conditions set forth in the related warrant confirmations, to settle the warrant transactions in cash. If the initial purchasers exercise their over-allotment option to purchase additional notes, Twitter intends to enter into additional convertible note hedge transactions and additional warrant transactions with the hedge counterparties.

Twitter expects that in connection with establishing their initial hedge of the convertible note hedge transactions and warrant transactions, the hedge counterparties or their respective affiliates may purchase shares of the common stock and/or enter into various derivative transactions with respect to the common stock concurrently with, or shortly after, the pricing of the notes. These activities could increase (or reduce the size of any decrease in) the market price of Twitter’s common stock or the notes at that time. In addition, Twitter expects that the hedge counterparties or their respective affiliates may modify their hedge positions by entering into or unwinding derivative transactions with respect to the common stock and/or by purchasing or selling shares of the common stock or other securities of Twitter in secondary market transactions following the pricing of the notes and prior to the maturity of the notes (and are likely to do so during any observation period relating to a conversion of the notes or in connection with any repurchase of notes by Twitter). This activity could also cause or avoid an increase or a decrease in the market price of the common stock or the notes, which could affect the ability of noteholders to convert the notes and, to the extent the activity occurs during any observation period related to a conversion of the notes, could affect the amount and value of the consideration that noteholders will receive upon conversion of the notes.

As previously announced, Twitter will be added to the S&P 500 effective prior to the open of trading on June 7, 2018.  Twitter has been advised by the initial purchasers that, to facilitate clients’ requests in the ordinary course of business, they and their affiliates expect to engage today in significant buying and selling activity involving Twitter’s common stock in connection with that addition.  This activity could also cause or avoid an increase or a decrease in the market price of the common stock and the notes.

Twitter expects to use a portion of the net proceeds of the offering of the notes to pay the cost of the convertible note hedge transactions described above (after such cost is partially offset by the proceeds to Twitter of the warrant transactions described above), and to use the remaining proceeds of the offering for general corporate purposes, which may include the payment of amounts due upon conversion, at maturity or upon repurchase of its 0.25% Convertible Senior Notes due 2019.

The notes will be offered to qualified institutional buyers pursuant to Rule 144A under the Act. Neither the notes nor the shares of common stock issuable upon conversion of the notes, if any, have been, nor will be, registered under the Act or the securities laws of any other jurisdiction and may not be offered or sold in the United States absent registration or an applicable exemption from such registration requirements.

This announcement is neither an offer to sell nor a solicitation of an offer to buy any of these securities and shall not constitute an offer, solicitation, or sale in any jurisdiction in which such offer, solicitation, or sale is unlawful.